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Fashion Entrepreneurship Certificate.

Fashion Entrepreneurship Certificate

In a highly uncertain and challenging context, it is crucial to adopt an entrepreneurial mindset and to master entrepreneurs’ tools and methods in project management. This certificate is an interdisciplinary program designed to provide you with expertise, networking opportunities and guidance in your future projects.

Public concerné

The program welcomes two different kinds of participants:

  • IFM final year Bachelor's or Master's students, both in Management and Design, who aim to create a brand or an innovative business solution in the fashion industry after their studies
  • Working professionals aiming to become future entrepreneurs and wishing to acquire the fundamentals of fashion entrepreneurship through evening classes

Informations pratiques

Format :
Temps partiel
Duration :
6 months

Weekly evening classes

Next session :
November 2021
Fees :
€4,000 incl. VAT
Langue :
Anglais
Lieu :
Institut Français de la Mode

34 quai d'Austerlitz, 75013 Paris

Thèmes :
Mode, création, culture, Marque, collection, produit, Expérience client, retail, digital
© Benoit Bethume & Estelle Hanania
© Benoit Bethume & Estelle Hanania

The program is divided into 25 two-hour work sessions. It gives you all the keys to become a future entrepreneur:

#KeyTools

Master the key tools and concepts of fashion entrepreneurship, with sessions including:

  • Management of an entrepreneurial project, from ideation to launch
  • Building a brand from scratch
  • New business models and launching strategies
  • How to identify your target and your market
  • Introduction to digital marketing (SEO, SEA, social media, growth hacking…)
  • Legal issues
  • How to pitch a project
  • Business plan (introduction)
  • Financing issues
  • [...]

#KeyIssues

Understand the major issues in the fashion industry, with sessions including:

  • Key issues in sustainable fashion
  • Fashion Tech and innovations

#KeyWorkshops

You will practice your entrepreneurial skills on a collaborative project with other participants from the Certificate. Based on the sessions and tools you will have discovered beforehand, each team of 2 or 3 participants will choose one of two workshop options:

  • Working with Entrepreneurs from the Fashion Entrepreneurship Center, either from the Incubator or the Accelerator
    Digital brands, creative labels, innovative services, new business models… The projects supported by the Fashion Entrepreneurship Center are very diverse. Depending on the specific issues of each incubated/accelerator project, you will work in close collaboration with the entrepreneurs on development proposals of these entrepreneurial projects (digital, product, communication, etc.)
  • Creating a project from scratch
    There is no limit to this workshop! You can imagine a brand or a disruptive concept, it is on your own to build something new and differentiating, taking into account all the dimensions of an entrepreneurial project, from the formalization of the idea and the market study, to the implementation plan including a business plan and a marketing/communication strategy.

At the end of the program, all the work will be presented to a jury composed of industry professionals.

#Keyskills

In a nutshell, by joining our Fashion Entrepreneurship Certificate you will work on 5 skills :

  1. Develop your entrepreneurial spirit and educate about all forms of creativity,
  2. Understand the changes in the creative industries and the opportunities that are emerging at every moment
  3. Understand and implement the different stages of development of an entrepreneurial project
  4. Master the usual project presentation tools (business plan, pitch, etc.).
  5. Work with participants from different cultures and backgrounds through a collaborative project.

The program has a two-step admissions process :

  • Fill in and send out the application form
  • Selected applicants will be invited to interview with a jury of faculty and professionals.

Applications will open on 1 September 2021.