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Online Summer School course: Fashion and Luxury Management.

Online Summer School course: Fashion and Luxury Management

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France is recognized on the international fashion and luxury scene as a place of tradition and innovation. The "Fashion and Luxury Management" Summer program allows students to gain a deeper understanding of the challenges and specific features of an economic sector that is undergoing constant change, and to discover the unique French « savoir-faire », from behind the scenes.

Audience

This program is open to university-level students and recent graduates from any academic background who have an interest in fashion and luxury. No previous experience or knowledge of fashion is required.

Practical information

Type:
Summer school program for students
Format:
Online
Duration:
2 weeks
Next session:
6-17 July 2020

Classes will take place from 4pm to 7pm. There will be no classes on July 14.

Fees:
€800 incl. VAT

Summer School programs may be combined with each other to form longer courses (-10% discount on the second cheapest program).

Language:
English
Location:
Online

Objectives

  • To gain insights about the culture and economics of fashion and luxury
  • To apprehend luxury "à la française"
  • To understand why a luxury fashion product is luxury?
  • To comprehend the specific features of branding and merchandising in fashion and luxury
  • To analyse iconic brands and their creations, communication and international development strategies
  • To discover the different carrer options and job lines in the luxury goods sector

Course topics include

  • Codes of Luxury
  • Luxury "à la française"
  • New fields of Luxury
  • Luxury textiles and finitions
  • Fashion, Luxury and sustainability
  • Economics of Luxury
  • Brands and images
  • Luxury customer service
  • Particularities of merchandising in Luxury
  • Fashion and jewelry
  • Build a career in Luxury : professions and functions

Terms and pace

The course consists of a synchronous and an asynchronous part. You will attend 2-3 hours of live classes each day (between 4:00 and 7:00 pm French time) with our faculty. At the same time, you will be presented with different activities that you can do at your own pace. You will thus be completely free to manage part of your schedule. A discussion forum moderated by an IFM expert will allow you to interact with the other participants and discuss topics related to current fashion and the various aspects of the course.

Course format

  • Live courses with our different speakers
  • Complementary activities (personal work, group work, quiz, ...)
  • Discussion forum during the length of the course moderated by an IFM expert
  • Use of the Microsoft Teams platform
  • Access to IFM's online documentary resources

Required equipment

  • A computer/tablet with camera, microphone and headphones
  • A good internet connection
  • Use of the Microsoft Teams platform
  • Access to IFM's online documentary resources

ECTS Credits

Participants who meet the conditions for successful completion (attendance and final exam) of the programme can receive 3 ECTS credits.

Students are invited to check with their home university to see if the ECTS credits awarded by the Institut Français de la Mode are eligible.

Certificate

At the end of the program, a certificate of attendance is issued to participants who have attended all of the course activities.

To sign up, fill out the online form. Once the form has been reviewed by the team, an email will be sent to you to confirm registration. Final registration at the Summer School is only effective after payment of the deposit.

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Florena's testimonial

Fashion and Luxury Management participant in 2017 (on-campus version)

Application

What prerequisites are necessary ?

Our Summer Schools student programs are exclusively for students or recent graduates over the age of 18 and from all types of backgrounds.

Can I follow the IFM Summer School programs if I don't live in Paris ?

Yes, you can. Our Summer School student programs are open to all students, regardless of geographic location. Anyone living abroad can follow our programs as long as the time difference allows it. It is therefore not necessary to be physically present in Paris. You will meet our experts by videoconference, deliver your work on our platform, access our electronic resources and interact with other participants on our discussion forum.

I'm not in the same time zone. What will be the schedule for the live classes given by your instructors ?

We have chosen a time slot to meet the expectations of participants from different parts of the world. Our courses will be held between 4:00 PM and 7:00 PM (French time).

Program and conditions

What exactly will the synchronous and asynchronous parts consist of ?

The synchronous part will be exclusively composed of live courses delivered by our speakers via our videoconference tool. As in any classroom, you will be able to interact directly with them. All you need is a computer equipped with a webcam, a microphone and a good internet connection.

The asynchronous part will be structured around various complementary activities designed by our speakers, as well as a discussion forum moderated by an IFM expert.

It will be difficult for me to follow the synchronous part of the program. Will I be able to view the interventions later?

The teachers' interventions will be recorded. You will be able to access them later and view them at your convenience for the duration of the program.

What platform will be used ?

All of our online Summer Schools programs run on Microsoft Teams, a platform for video conferencing, collaborative tools, document sharing and discussion forums.

How many students per class ?

There is no limit to the number of students.

What is the duration/frequency of the course ?

Our Summer Schools student programs duration is two weeks with 3-4 hours of videoconferencing per day.

I don't have a computer, can I use a phone or tablet ?

The use of a telephone is strongly discouraged. The size of the screen will make it difficult for you to complete all activities. In this case, the use of a tablet is preferable, although it is still ideal to follow the program on the computer.

At the end of the program, will I have proof of my attendance ?

Absolutely, the IFM will issue you with a certificate attesting to your participation.