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Online Summer School course: Fashion and Luxury Management.

Online Summer School course: Fashion and Luxury Management

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France is recognized on the international fashion and luxury scene as a place of tradition and innovation. The Fashion and Luxury Management Summer program allows students to gain a deeper understanding of the challenges and specific features of an economic sector that is undergoing constant change, and to discover the unique French « savoir-faire », from behind the scenes.

Audience

This program is open to university-level students and recent graduates from any academic background who have an interest in fashion and luxury. No previous experience or knowledge of fashion is required.

Practical information

Type:
Summer school program for students
Format:
Online
Next session:
6-17 July 2020
Fees:
€800 incl. VAT

Summer School programs may be combined with each other to form longer courses (-10% discount on the second cheapest program).

Language:
English
Location:
Online
Fashion Silhouette
© Benoît Bethume & Estelle Hanania
Fashion Silhouette
© Benoît Bethume & Estelle Hanania

Objectives:

  • To gain insights about the culture and economics of fashion and luxury
  • To apprehend luxury "à la française"
  • To understand why a luxury fashion product is luxury?
  • To comprehend the specific features of branding and merchandising in fashion and luxury
  • To analyse iconic brands and their creations, communication and international development strategies
  • To discover the different carrer options and job lines in the luxury goods sector

Course topics include:

  • Codes of Luxury
  • Luxury "à la française"
  • New fields of Luxury
  • Luxury textiles and finitions
  • Fashion, Luxury and sustainability
  • Economics of Luxury
  • Brands and images
  • Luxury customer service
  • Particularities of merchandising in Luxury
  • Fashion and jewelry
  • Build a career in Luxury : professions and functions

Course format

  • live courses with our different speakers
  • complementary activities (personal work, group work, quiz, ...)
  • chat during the whole program moderated by an IFM expert
  • access to IFM's online documentary resources
  • course material sent by Wetransfer at the end of the programme

ECTS Credits:

Participants who meet the conditions for successful completion (attendance and final exam) of the programme can receive 5 ECTS credits.

Students are invited to check with their home university to see if the ECTS credits awarded by the Institut Français de la Mode are eligible.

Certificate:

At the end of the program, a certificate of participation in the Summer School is issued to participants who have attended all the course.

Required equipment:

  • a computer/tablet with camera, microphone, and headphones
  • a good internet connection
  • Zoom application/software (Windows or MacOS)

To sign up, fill out the online form. Once the form has been reviewed by the team, an email will be sent to you to confirm registration. Final registration at the Summer School is only effective after payment of the deposit.

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Florena's testimonial

Fashion and Luxury Management participant in 2017 (on-campus version)