Objectives
- To gain insights about the culture and economics of fashion and luxury
- To apprehend luxury "à la française"
- To understand why a luxury fashion product is luxury?
- To comprehend the specific features of branding and merchandising in fashion and luxury
- To analyse iconic brands and their creations, communication and international development strategies
- To discover the different carrer options and job lines in the luxury goods sector
Course topics include
- Codes of Luxury
- Luxury "à la française"
- New fields of Luxury
- Luxury textiles and finitions
- Fashion, Luxury and sustainability
- Economics of Luxury
- Brands and images
- Luxury customer service
- Particularities of merchandising in Luxury
- Fashion and jewelry
- Build a career in Luxury : professions and functions
Terms and pace
The course consists of a synchronous and an asynchronous part. You will attend 2-3 hours of live classes each day (between 9:00am and 12:00pm or 4:00 and 7:00 pm French time) with our faculty. At the same time, you will be presented with different activities that you can do at your own pace. You will thus be completely free to manage part of your schedule. A discussion forum moderated by an IFM expert will allow you to interact with the other participants and discuss topics related to current fashion and the various aspects of the course.
Course format
- Live courses with our different speakers
- Complementary activities (personal work, group work, quiz, ...)
- Discussion forum during the length of the course moderated by an IFM expert
- Use of the Microsoft Teams platform
- Access to IFM's online documentary resources
Required equipment
- A computer/tablet with camera, microphone and headphones
- A good internet connection
- Use of the Microsoft Teams platform
- Access to IFM's online documentary resources
ECTS Credits
Participants who meet the conditions for successful completion (attendance and final exam) of the programme can receive 3 ECTS credits.
Students are invited to check with their home university to see if the ECTS credits awarded by the Institut Français de la Mode are eligible.
Certificate
At the end of the program, a certificate of attendance is issued to participants who have attended all of the course activities.