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AI-Driven Fashion Campaign Workshop.

AI-Driven Fashion Campaign Workshop

Tous les programmes

In an era of technological advancements, particularly in image creation discover how AI can be a wonderful tool for creativity in the luxury fashion field. In this workshop, you will explore how to use artificial intelligence to craft detailed and imaginative campaign concepts for iconic fashion brands, with a focus on visual consistency and storytelling.

Public concerné

Open to all above 18 years old. No prerequisites. The tutor is bilingual in English and French. Basic English required.

Informations pratiques

Type :
Programme Summer School
Format :
Format court
Duration :
One Week ( 30 hours)
Next session :
21 - 25 July 2025

Classes will be held Monday to Friday from 10 am to 5 pm.

Fees :
€960 incl. VAT

Summer School programs may be combined with each other to form longer courses (-10% discount on the second cheapest program).

Group size :
limited to 15 people
Material :
All materials will be provided by Institut Français de la Mode
Langue :
Anglais
Lieu :
Austerlitz Campus

34 quai d'Austerlitz, 75013 Paris

Public concerné

Open to all above 18 years old. No prerequisites. The tutor is bilingual in English and French. Basic English required.

Programme

Objectives

Create a series of six campaign images for a chosen luxury fashion brand, intended to be displayed on Instagram. Develop a mockup of two print posters illustrating the campaign.

  • Understand the visual codes of luxury
  • Introduction to digital tools: Midjourney and Photoshop
  • Create a cohesive series of visuals with strong storytelling
  • Integrate these visuals into both digital and print communication
  • Present and justify a creative project

Program

Discover the intersection of high fashion and AI technology in this cutting-edge workshop. Over five days, you will learn to craft a complete fashion campaign using Photoshop and Midjourney. By the end of the workshop, you will have created a cohesive set of six images ready for Instagram and designed print mockups for outdoor advertising, fully immersing you in the digital and print aspects of modern fashion marketing.

  • Introduction to graphic design, the concept of visual identity, and an introduction to generative AI with Midjourney
  • Choosing a brand from a list of luxury houses and curating a brand mood board: analyzing visual codes, inspirations, and color theory
  • Introduction to Midjourney: demonstration and exploration of its features
  • Hands-on exercises with Midjourney: generating images based on keywords and specific styles
  • Introduction to Photoshop and launch of the creative project
  • Analysis of iconic visual campaigns from luxury brands
  • Creation of campaign visuals for the chosen brand
  • Development of a storyboard for the photo campaign: visual organization, storytelling, artistic intentions, using Pinterest and PowerPoint
  • Retouching and harmonization of images generated via Midjourney in Photoshop
  • Finalization and presentation of the project
  • Delivery of digital files (PDF, JPG, source files)

Tutor

You will be guided by a professor specialized in AI.

Certificate

At the end of the program, a certificate of participation in the Summer School is issued to participants who have attended all courses.

Comment postuler?

To register, simply fill in the online form and pay the required deposit. On receipt of the online form, the application is studied by the Summer School team. Once the application has been accepted, an email is sent specifying the payment schedule for the balance of the registration fee. If the application is not accepted, the deposit will be refunded.