BSc in Management for Fashion and Creative Industries

The BSc in Management for Fashion and Creative Industries is a new 3-year program taught in English which aims to train the future generation of creative managers, with a solid background in management and humanities and a keen understanding of the languages of creation.

You will be prepared for careers in a sector in which creation has a central role. Fashion, luxury, beauty, perfumes, jewelry, sport, entertainment... all these industries place creation, art and aesthetic at the heart of their productions. Often embodied by a creative director or a brand, the creative industries are also distinguished by their ability to capture the "zeitgeist" and to be in a state of constant innovation.

The program benefits from the unparalleled links that Institut Français de la Mode has forged over many years with fashion houses and companies in the fashion and creative industries (Chanel, Dior, Saint Laurent, Louis Vuitton, Hermès, Chloé, Adidas, L'Oréal, etc.), as well as the Fédération de la Haute Couture et de la Mode, which organises Paris Fashion Week.

Ranking

You will be learning at one of the top fashion schools in the world. Indeed Institut Français de la Mode is the only school worldwide to have received the maximum badges of excellence for its management programs in The Business of Fashion's latest ranking.

Objectives

During the course, you will learn to:

• master the fundamentals of project management;
• develop a critical, agile and structured mind;
• experiment with the different languages of creation;
• develop your general and artistic culture as well as your sensitivity to creation;
• Understand the major challenges of fashion and creative industries (technology, sustainable development, etc.).

Curriculum

The course offers you an approach to management specifically applied to the fashion and creative industries, including courses in human and social sciences, which are essential for a career in these sectors. You will learn through numerous group projects throughout the three years.

Fundamentals of business administration:

• Economy and geopolitics
• Marketing
• Communications
• Finance, accounting
• Strategy and project management
• Corporate Law
• Entrepreneurship
• Statistics and data analysis
• Coding...

Management applied to creative industries:

• Brand strategy
• Product strategy
• New business models
• Understanding the media ecosystem
• Innovation management...

Humanities applied to creative industries:

• Introduction to logic and critical thinking
• Arts history
• Fashion history
• Sociology
• Anthropology
• Philosophy of technique, art and aesthetics...

Understanding and management of creation:

• Courses on fashion, contemporary art, design and crafts, cinema and live performances
• Image: introduction to graphic and visual arts (drawing, painting, photography), introduction to visual identity (graphic design, typography)
• Volume: understanding object design, garment construction, materials and surfaces, space design and scenography
• Video and sound: writing/scripting, recording, editing
• Editorial communication: magazine (print/digital) and art direction

Innovation and societal issues:

• Sustainable development
• Digital innovation
  
• Internationalization
• Inclusivity and diversity...

Soft skills:

• Business Ethics
• Collaborative work
• Communications
• Public speaking
• Creative writing and storytelling
• Language courses: English, Italian and French for non-French speaking students

Experiential learning

The course pedagogy is a mix of theory and practice: you will have access to a diversity of teaching formats, projects, cases, and practical workshops to develop your agility, nourish a 360° approach and feed your curiosity..

Le Grand Bain

On your arrival, you will participate in, together with BA Fashion Design students, an intensive two-week program of creative industry immersion through workshops, visits and meetings. This immersive program will give you an insight into the fundamentals of Paris as a "creative capital": this cultural exploration will help you to identify key references drawn from history, architecture, literature, art, cinema... It will also allow you to identify the dynamics at the crossroads of creative activities and industries (fashion, luxury, design, gastronomy, media, contemporary art, video games...), while understanding the economic structures at work in a given territory: urbanization, the educational system and the role of politics.

Projects

Each semester, you will have the opportunity to work on one or more concrete projects under real-life conditions. Drawing on the cross-knowledge acquired in the management, humanities and creation courses, you will work in groups with other students in the program, but also, depending on the project, with students of IFM's BA in Fashion Design or students of other schools, such as Ensad and Camondo in applied arts, and Ecole W in journalism. These projects may also take place in partnership with brands, associations or media. They can be very short (hackathon type) or spread over several months, and will allow you to put your knowledge into play in a concrete and applied way.

A few examples of projects, among others:

• Social networks: defining the strategy, implementation and animation for a brand (Tik Tok, Instagram...)
• Entrepreneurial project: developing an innovative concept and building a business plan
• Trends and data: deciphering zeitgeist using qualitative and quantitative methods (data analysis, etc.)
• Magazine / Podcast / Media: working on the layout and content of a digital or paper media
• Documentary: observing social phenomena and translating them into video format

Internships

The program allows you to complete up to 10 weeks of internships:

• A compulsory 2- to 4-month internship or mission (humanitarian, entrepreneurial, etc) in Year 2
• An optional 6-month internship at the end of Year 3

International experience

The programme is aimed at students from all over the world, allowing you to be in contact with very diverse cultures and personalities.

You will have the opportunity to gain international experience, either in the form of an internship or an assignment abroad, or by spending a semester on exchange in one of our partner universities or business schools.

Campus

Our Austerlitz campus is located at Les Docks - Cité de la Mode et du Design on the bank of the famous Seine river with state-of-the-art equipment: workshops, a fully equipped Fab Lab, a knit workshop, a leather workshop, a photographic studio and a C.A.D laboratory.

Entirely dedicated to the fashion, design and creation sectors, our analog and digital Library has one of the most unique collections in Europe.

At the end of the Bachelor's degree, two options are open:

• Continue your higher education studies in a Master's degree in France or abroad, for example in marketing management, communications, digital marketing, sustainability management, sales management, entrepreneurship & innovation, or by applying to IFM's MSc in International Fashion and Luxury Management.
• Start your professional career directly in the creative industries in junior management positions in fields related to products (product management, merchandising...), distribution (retail, ecommerce...) or communications.

Whatever your project, you will receive support from the IFM Careers Department.

The Careers Department plays a central role as a link between students, alumni and companies by organizing contacts and meetings between recruiters and students. A dedicated team accompanies you during your studies at the Institut Français de la Mode as well as throughout your professional career. It helps you develop your professional project, identify internship and employment opportunities and develop your network.

As alumni, you will benefit from the strength of our network of companies and alumni, both in France and abroad. A personalized career follow-up is offered to you at all time during your professional career, and regular events are organized by our Alumni Association.

For students starting in September 2021, the following tuition fees apply:

• €11,750 per year for students from the European Union
• €17,600 per year for non-EU students. Students of the United Kingdom starting in September 2021 will benefit from a 20% discount on non-EU tuition fees for the duration of the program.

There is also a lifetime contribution to Institut Français de la Mode's Alumni Association: €350.

Thanks to the sponsorship of company members of Institut Français de la Mode's Foundation, need-based scholarships are available for EU citizens under 27 years of age on September 1st 2021.

Applications for this programme are closed. Application dates for the 2022 intake will be announced shortly.

Admissions requirements

The BSc in Management for Fashion and creative industries is open to students who hold a high school Baccalaureate or equivalent (A-level, Abitur, etc). All specializations are welcome. Fluent English is required.

The application form contains motivation questions that you will be asked to answer. You will find below the list of documents that you will be asked to scan and upload in PDF format onto the application platform.

Required documents:

• curriculum vitae
• academic transcripts from the last three years of secondary school (and all post-secondary school transcripts if applicable)
• grades transcripts of "épreuves anticipées" for students holding a French Baccalaureate (if applicable)
• French or International Baccalauréat diploma or Secondary School examination certificates (if completed).
  

Optional:

You may include any additional documents (recommendation letters, language proficiency tests, portfolio, etc.) that you feel may support your application.

You may also choose to produce a video or slideshow on one of the following topics (more information in the FAQ section):

• 'My zeitgeist': Zeitgeist corresponds to the defining spirit or mood of a time or a generation. In order to express your own creative sensibility, we ask you to choose one aspect of today's zeitgeist that is of particular interest to you and to express it in a personal way.
• 'The color blue'

Admissions process

The admissions process consists of two steps:

1. Submission of a detailed online application file. Please note there is a non-refundable €50 application fee.
2. For selected candidates, an interview with members of the program faculty.

The application file will include documents related to your background and education (CV, transcripts, grades of "épreuves anticipées" for students holding a French Baccalaureate if applicable), questions to assess your project and your motivation, and a creative test in the form of a short video or slide show expressing your sensitivity and your attraction to creation in the broadest sense.