The BSc in Management of Fashion and Creative Industries is a new 3-year program taught in English which aims to train the future generation of creative managers, with a solid background in management and humanities and a keen understanding of the languages of creation.
You will be prepared for careers in a sector in which creation has a central role. Fashion, luxury, beauty, perfumes, jewelry, sport, home design... all these industries place creation, art and aesthetic at the heart of their productions. Often embodied by a creator or a brand, the creative industries are also distinguished by their ability to capture the "zeitgeist" and to be be in a state of constant innovation.
The program benefits from the unparalleled links that Institut Français de la Mode has forged over many years with fashion houses and companies in the fashion and creative industries (Chanel, Dior, Saint Laurent, Louis Vuitton, Hermès, Chloé, Adidas, L'Oréal, etc.), as well as the Fédération de la Haute Couture et de la Mode, which organises Paris Fashion Week.
During the course, you will learn to:
- master the fundamentals of project management;
- develop a critical, agile and structured mind;
- experiment with the different languages of creation;
- develop your general and artistic culture as well as your sensitivity to creation;
- Understand the major challenges of fashion and creative industries (technology, sustainable development, etc.).
Curriculum
The course offers you an approach to management specifically applied to the fashion and creative industries, including courses in human and social sciences, which are essential for a career in these sectors. You will learn though numerous group projects throughout the three years.
Fundamentals of general management:
- Marketing
- Finance
- Strategy and project management
- Entrepreneurship
- Statistical methods and data analysis
- Coding...
Management applied to creative industries:
- Brand strategy
- Product strategy
- New business models
- Understanding the media ecosystem
- Innovation management...
Humanities applied to creative industries:
- Introduction to logic and critical thinking
- History of arts
- Sociology
- Anthropology
- Philosophy of technique, art and aesthetics
Understanding and management of creation:
- Courses on fashion, contemporary art, design and crafts, cinema and live performances
- Image: introduction to graphic and visual arts (drawing, painting, photography), introduction to visual identity (graphic design, typography)
- Volume: understanding object design, garment construction, materials and surfaces, space design and scenography
- Moving pictures and sound: writing/scripting, recording, editing
- Editorial communication: magazine (print/digital) and art direction
Innovation and societal issues:
- Sustainable development
- Digital innovation
- Internationalization
- Inclusivity and diversity
Soft skills:
- Business Ethics
- Collaborative work
- Communications
- Public speaking
- Creative writing and storytelling
- French language classes for non-French speaking students
Experiential learning
The course pedagogy is a mix of theory and practice: you will have access to a diversity of teaching formats, projects, cases, and practical workshops to develop your agility, nourish a 360° approach and feed your curiosity..
Bootcamp
To kick off the course, you will dive into a two-week intensive program including workshops, exercises, visits and meetings with the brands supporting Institut Français de la Mode and other players in the creative industries in order to discover the different actors at stake (brands, manufacturers, fair trade, digital platforms, consumers...).
Projects
Each semester, you will have the opportunity to work on one or more concrete projects under real-life conditions. Drawing on the cross-knowledge acquired in the management, humanities and creation courses, you will work in groups with other students in the program, but also, depending on the project, with students from other programs of Institut Français de la Mode or other schools of art, journalism or design. These projects may also take place in partnership with brands, associations or media. They can be very short (hackathon type) or spread over several months, and will allow you to put your knowledge into play in a concrete and applied way.
A few examples of projects, among others:
- Social networks: defining the strategy, implementation and animation for a brand (Tik tok, Instagram...)
- Entrepreneurial project: developing an innovative concept and building a business plan
- Trends and data: deciphering zeitgeist using qualitative and quantitative methods (data analysis, etc.)
- Magazine / Podcast / Media: working on the layout and content of a digital or paper media
- Documentary: observing social phenomena and translating them into video format
Internships
The program allows you to complete up to 10 weeks of internships:
- A compulsory 2- to 4-month internship in Year 2
- An optional 6-month internship at the end of Year 3
International experience
The programme is aimed at students from all over the world, allowing you to be in contact with very diverse cultures and personalities.
You will have the opportunity to gain international experience, either in the form of an internship or an assignment abroad, or by spending a semester on exchange in one of our partner universities or business schools.
Campus
Our Austerlitz campus is located at Les Docks - Cité de la Mode et du Design on the bank of the famous Seine river with state-of-the-art equipment: workshops, a fully equipped Fab Lab, a knit workshop, a leather workshop, a photographic studio and a C.A.D laboratory.
Entirely dedicated to the fashion, design and creation sectors, our analog and digital Library has one of the most unique collections in Europe.