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BSc in Management for Fashion and Creative Industries.

BSc in Management for Fashion and Creative Industries

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Shaping the next generation of young creative managers. This new Bachelor's degree is recruiting its first class of future managers with a strong creative sensibility wishing to work in the fashion, luxury and creative industries where opportunities are countless.

Audience

Open to students who have graduated from high school (Baccalaureate or equivalent).

Practical information

Type:
Bachelor
Format:
Full time
Duration:
3 years

The BSc program leads to 180 ECTS credits

Next intake:
September 2021
Tuition fees:
€11,750 per year (EU) / €17,600 per year (non EU)

Students of the United Kingdom starting in September 2021 will benefit from a 20% discount on non-EU tuition fees for the duration of the program

Language:
English
Location:
Austerlitz campus

34 quai d'Austerlitz, 75013 Paris

The BSc in Management for Fashion and Creative Industries is a new 3-year program taught in English which aims to train the future generation of creative managers, with a solid background in management and humanities and a keen understanding of the languages of creation.

You will be prepared for careers in a sector in which creation has a central role. Fashion, luxury, beauty, perfumes, jewelry, sport, entertainment... all these industries place creation, art and aesthetic at the heart of their productions. Often embodied by a creative director or a brand, the creative industries are also distinguished by their ability to capture the "zeitgeist" and to be in a state of constant innovation.

The program benefits from the unparalleled links that Institut Français de la Mode has forged over many years with fashion houses and companies in the fashion and creative industries (Chanel, Dior, Saint Laurent, Louis Vuitton, Hermès, Chloé, Adidas, L'Oréal, etc.), as well as the Fédération de la Haute Couture et de la Mode, which organises Paris Fashion Week.

Ranking

You will be learning at one of the top fashion schools in the world. Indeed Institut Français de la Mode is the only school worldwide to have received the maximum badges of excellence for its management programs in The Business of Fashion's latest ranking.

Objectives

During the course, you will learn to:

  • master the fundamentals of project management;
  • develop a critical, agile and structured mind;
  • experiment with the different languages of creation;
  • develop your general and artistic culture as well as your sensitivity to creation;
  • Understand the major challenges of fashion and creative industries (technology, sustainable development, etc.).

Curriculum

The course offers you an approach to management specifically applied to the fashion and creative industries, including courses in human and social sciences, which are essential for a career in these sectors. You will learn through numerous group projects throughout the three years.

Fundamentals of business administration:

  • Economy and geopolitics
  • Marketing
  • Communications
  • Finance, accounting
  • Strategy and project management
  • Corporate Law
  • Entrepreneurship
  • Statistics and data analysis
  • Coding...

Management applied to creative industries:

  • Brand strategy
  • Product strategy
  • New business models
  • Understanding the media ecosystem
  • Innovation management...

Humanities applied to creative industries:

  • Introduction to logic and critical thinking
  • Arts history
  • Fashion history
  • Sociology
  • Anthropology
  • Philosophy of technique, art and aesthetics...

Understanding and management of creation:

  • Courses on fashion, contemporary art, design and crafts, cinema and live performances
  • Image: introduction to graphic and visual arts (drawing, painting, photography), introduction to visual identity (graphic design, typography)
  • Volume: understanding object design, garment construction, materials and surfaces, space design and scenography
  • Video and sound: writing/scripting, recording, editing
  • Editorial communication: magazine (print/digital) and art direction

Innovation and societal issues:

  • Sustainable development
  • Digital innovation
  • Internationalization
  • Inclusivity and diversity...

Soft skills:

  • Business Ethics
  • Collaborative work
  • Communications
  • Public speaking
  • Creative writing and storytelling
  • Language courses: English, Italian and French for non-French speaking students

Experiential learning

The course pedagogy is a mix of theory and practice: you will have access to a diversity of teaching formats, projects, cases, and practical workshops to develop your agility, nourish a 360° approach and feed your curiosity..

Le Grand Bain

On your arrival, you will participate in, together with BA Fashion Design students, an intensive two-week program of creative industry immersion through workshops, visits and meetings. This immersive program will give you an insight into the fundamentals of Paris as a "creative capital": this cultural exploration will help you to identify key references drawn from history, architecture, literature, art, cinema... It will also allow you to identify the dynamics at the crossroads of creative activities and industries (fashion, luxury, design, gastronomy, media, contemporary art, video games...), while understanding the economic structures at work in a given territory: urbanization, the educational system and the role of politics.

Projects

Each semester, you will have the opportunity to work on one or more concrete projects under real-life conditions. Drawing on the cross-knowledge acquired in the management, humanities and creation courses, you will work in groups with other students in the program, but also, depending on the project, with students of IFM's BA in Fashion Design or students of other schools, such as Ensad and Camondo in applied arts, and Ecole W in journalism. These projects may also take place in partnership with brands, associations or media. They can be very short (hackathon type) or spread over several months, and will allow you to put your knowledge into play in a concrete and applied way.

A few examples of projects, among others:

  • Social networks: defining the strategy, implementation and animation for a brand (Tik Tok, Instagram...)
  • Entrepreneurial project: developing an innovative concept and building a business plan
  • Trends and data: deciphering zeitgeist using qualitative and quantitative methods (data analysis, etc.)
  • Magazine / Podcast / Media: working on the layout and content of a digital or paper media
  • Documentary: observing social phenomena and translating them into video format

Internships

The program allows you to complete up to 10 weeks of internships:

  • A compulsory 2- to 4-month internship or mission (humanitarian, entrepreneurial, etc) in Year 2
  • An optional 6-month internship at the end of Year 3

International experience

The programme is aimed at students from all over the world, allowing you to be in contact with very diverse cultures and personalities.

You will have the opportunity to gain international experience, either in the form of an internship or an assignment abroad, or by spending a semester on exchange in one of our partner universities or business schools.

Campus

Our Austerlitz campus is located at Les Docks - Cité de la Mode et du Design on the bank of the famous Seine river with state-of-the-art equipment: workshops, a fully equipped Fab Lab, a knit workshop, a leather workshop, a photographic studio and a C.A.D laboratory.

Entirely dedicated to the fashion, design and creation sectors, our analog and digital Library has one of the most unique collections in Europe.

© Charly Gosp
© Allyssa Heuze
© Charly Gosp
© Allyssa Heuze

Given the sanitary situation, we have set up various face-to-face and online events so that you can meet us, visit our premises and ask any questions you may have.

Dates to remember:

May 8th - Campus visit and presentation of the Bachelor's degree in person. 4 time slots available, mandatory registration here.

May 19th - Interactive webinar "How to finish your application?" (in French) at 05:00 pm to interact with us via Zoom. Register here.

May 20th - Interactive webinar "How to finish your application?" (in English) at 05:00 pm to interact with us via Zoom. Register here.

Paris time (UTC+1) for virtual events.

© Sacha Heron
© Sacha Heron

At the end of the Bachelor's degree, two options are open:

  • Continue your higher education studies in a Master's degree in France or abroad, for example in marketing management, communications, digital marketing, sustainability management, sales management, entrepreneurship & innovation, or by applying to IFM's MSc in International Fashion and Luxury Management.
  • Start your professional career directly in the creative industries in junior management positions in fields related to products (product management, merchandising...), distribution (retail, ecommerce...) or communications.

Whatever your project, you will receive support from the IFM Careers Department.

The Careers Department plays a central role as a link between students, alumni and companies by organizing contacts and meetings between recruiters and students. A dedicated team accompanies you during your studies at the Institut Français de la Mode as well as throughout your professional career. It helps you develop your professional project, identify internship and employment opportunities and develop your network.

As alumni, you will benefit from the strength of our network of companies and alumni, both in France and abroad. A personalized career follow-up is offered to you at all time during your professional career, and regular events are organized by our Alumni Association.

For students starting in September 2021, the following tuition fees apply:

  • €11,750 per year for students from the European Union
  • €17,600 per year for non-EU students. Students of the United Kingdom starting in September 2021 will benefit from a 20% discount on non-EU tuition fees for the duration of the program.

There is also a lifetime contribution to Institut Français de la Mode's Alumni Association: €350.

Thanks to the sponsorship of company members of Institut Français de la Mode's Foundation, need-based scholarships are available for EU citizens under 27 years of age on September 1st 2021.

Applications for this programme are still open.

Admissions requirements

For French candidates, application for this program does not go through French national admissions platform Parcoursup.

The BSc in Management for Fashion and creative industries is open to students who hold a high school Baccalaureate or equivalent (A-level, Abitur, etc). All specializations are welcome. Fluent English is required.

The application form contains motivation questions that you will be asked to answer. You will find below the list of documents that you will be asked to scan and upload in PDF format onto the application platform.

Required documents:

  • curriculum vitae
  • academic transcripts from the last three years of secondary school (and all post-secondary school transcripts if applicable)
  • grades transcripts of "épreuves anticipées" for students holding a French Baccalaureate (if applicable)
  • French or International Baccalauréat diploma or Secondary School examination certificates (if completed).

Optional:

You may include any additional documents (recommendation letters, language proficiency tests, portfolio, etc.) that you feel may support your application.

You may also choose to produce a video or slideshow on one of the following topics (more information in the FAQ section):

  • 'My zeitgeist': Zeitgeist corresponds to the defining spirit or mood of a time or a generation. In order to express your own creative sensibility, we ask you to choose one aspect of today's zeitgeist that is of particular interest to you and to express it in a personal way.
  • 'The color blue'

Admissions process

The admissions process consists of two steps:

  1. Submission of a detailed online application file. Please note there is a non-refundable €50 application fee.
  2. For selected candidates, an interview with members of the program faculty.

The application file will include documents related to your background and education (CV, transcripts, grades of "épreuves anticipées" for students holding a French Baccalaureate if applicable), questions to assess your project and your motivation, and a creative test in the form of a short video or slide show expressing your sensitivity and your attraction to creation in the broadest sense.

Apply

Admissions sessions

We are still able to accept applications for this program. Please apply online and include the required documents as listed above. We will organize individual jury sessions throughout the Summer with candidates. Please note that we cannot consider scholarship applications after the 7th of July.

You may choose the session you wish to apply for, but can only apply to one. If you are invited for the interview, a specific time and date will be given to you within the dates specified below. Please note that we strongly advise non-EU students to apply as early as possible and avoid session 5, in anticipation of visa processing delays.

Session 1: 5 January 2021

  • Deadline for submission of application file: 5 January 2021
  • Notification of eligibility: 15 January latest
  • Interviews: 20-23 January 2021

Session 2: 14 February 2021

  • Deadline for submission of application file: 14 February 2021
  • Notification of eligibility: 26 February latest
  • Interviews: 3-6 March 2021

Session 3: 21 March 2021

  • Deadline for submission of application file: 21 March 2021
  • Notification of eligibility: 9 April 2021 latest
  • Interviews: 19-23 & 26-29 April 2021

Session 4: 26 April 2021

  • Deadline for submission of application file: 26 April 2021
  • Notification of eligibility: 10 May 2021 latest
  • Interviews: 17-28 May 2021

Session 5: 6 June 2021

  • Deadline for submission of application file: 6 June 2021
  • Notification of eligibility: 16 June 2021
  • Interviews: 21-30 June 2021

Session 6 : 27 June 2021

  • Deadline for submission of application file: 27 June 2021
  • Notification of eligibility: 2 July 2021
  • Interviews: 5-13 July 2021

Presentation of our BSc in Management for Fashion and Creative Industries

By Françoise Sackrider, Course's director.

©Titre Provisoire

Institut Français de la Mode : new campus

Discover the new Campus of Institut Français de la Mode. 8000m²: Fab lab, Knit Workshop, Leather goods & Footwear Studio, Photography Studio, Craft Station, Library. 1,000 Students: from vocational to doctoral level

Management / Design / Technical savoir-faire

3,000 Executives in Continuing Education

The future of future fashion.

Q&A session (replay)

Watch the replay of our Q&A session dedicated to our BSc in Management for Fashion and Creative Industries.

https://www.instagram.com/tv/CNXvMwnqtVa/

Application

How many places are available on the BSc?

We will be making 70 places available as of September 2021.

Which documents are requested in the online application?

In your application for the Bachelor, we ask for academic transcripts from the last three years of secondary school (and all post-secondary school transcripts if applicable), any predicted grades that you may have for upcoming exams and your CV. We also ask questions about your motivation as a candidate for the program.

Does the Bachelor programme only accept students from certain academic backgrounds?

We accept candidates from all academic backgrounds as long as they hold a high school diploma and meet the entry requirements detailed online.

Can you provide more details about the optional video or slideshow?

Should you choose to produce a video or slideshow, you have absolute freedom in terms of which subject you choose and the way in which the video or slideshow is produced. The only restriction is that videos or slideshows must not be longer than one minute. This exercise is a way to express your creative sensitivity through the personal angle with which you analyse and explain the subject you have chosen.

You must look at one of the following subjects:

'My zeitgeist': Zeitgeist corresponds to the defining spirit or mood of a time or a generation. In order to express your own creative sensibility, we ask you to choose one aspect of today's zeitgeist that is of particular interest to you and to express it in a personal way.

'The color blue'

We leave you complete freedom as to how you will present and analyze the chosen subject, both in terms of content and form (idea, text, image, object, performance...). This exercise should allow you to express your sensitivity and your attraction to creation in the broadest sense. It complements the written application form and aims to allow us to get to know you from a different angle.

If you choose to produce a video, you will need to post it on an online platform (YouTube or Vimeo). If you choose to make a slideshow you will have to transform your PPT or PDF file into a mp4 video file and post it on YouTube or Vimeo.

Do candidates need to include a cover letter in their application?

No, candidates do not need to include a cover letter. You can develop your reasons for studying this programme and your motivation in answer to the questions asked in the application form.

Do you request an English language certificate?

Regardless of the section chosen in the 1st year of the Bachelor (French or English) we do not require a TOEFL or IELTS type language test. However, we will pay attention to the grades obtained in English during the last three years of study (you will need to attach your transcripts to your application). If your application is found eligible, you will be invited to an interview before a board of examiners who will test your level of English orally.

Will the interview be held in English or French?

If the candidate has chosen the French section for their 1st year, the interview will be held primarily in French. We will however include questions in English in order to fully understand the candidate’s language level. For candidates who choose to pursue the English section as of the 1st year, the entirety of the interview will be held in English. The 2nd and 3rd year of the programme is run entirely in English.

Can you explain the interview format?

The interview begins with a creative exercise of 30 minutes intended to examine the candidate’s analytical skills through the analysis of an image. The jury interview begins with the presentation of this image analysis to the jury, followed by questions from the jury. The jury interview lasts between 30 and 45 minutes.

How many recruitment sessions are planned for 2021?

We are holding 5 recruitment sessions: January/February/ March/ April/ May. More information, including specific dates are to be found at the top of the page.

Do you accept parallel admissions?

As the Bachelor is a new programme that will be launched in September 2021, we will only be welcoming first year students next September. As a result, we will not accept students on the bridge to the second year, before September 2022. These requests will be examined on a case by case basis.

Do candidates need to be able to speak French?

No, it is not necessary to be able to speak French as the programme is taught in English. However, we will be providing French language classes for those who cannot speak French so that they are able to fully experience life in France and prepare for a professional career in France if they so choose.

What grades are required to apply for the Bachelor programme?

All candidates holding a high school diploma are eligible. Each application is carefully read by a commission that gathers Institut Français de la Mode professors and members of the programme management. We select our future students by carefully looking at their academic transcripts from the last three years of secondary school and baccalaureate (or equivalent) transcripts, but we intentionally have not set specific requirements in terms of grade levels. Our approach is to take each aspect of the application into account: grades, personality, extra-curricular experience, sensitivity to the creative industries, motivation for the programme.

Program

Can you confirm how the current health situation will affect the teaching of the Bachelor programme?

The Bachelor is designed as a classroom taught programme with some e-learning courses, but depending on the public health context, the programme is designed to able to be taught online with the exception of any practical courses. As with all Higher Education Institutions, we are subject to government guidelines concerning the public health context.

Can I take a postgraduate programme at the Institut Français de la Mode after obtaining the Bachelor?

Graduates of the Bachelor in Management will be able to apply for the MSc in International Fashion & Luxury Management at the Institut Français de la Mode. They will nevertheless have to follow the same two-step selection process as all other candidates.

Is the diploma recognized by the state?

The Bachelor programme is a new programme. In France, new academic degrees cannot be certified until their fourth year of existence. Nevertheless, this Bachelor benefits from the recognition of the Institut Français de la Mode both at the academic level and at the corporate level, in particular through the Institut Français de la Mode Foundation.

The Institut Français de la Mode is a higher education establishment recognised by the French State, our postgraduate programmes are endorsed by the Ministry of Higher Education which also issues the EESPIG label (Private Higher Education Establishment).

The Institut Français de la Mode is also a member of HESAM University, the Conférence des Grandes Ecoles (CGE) and the International Foundation of Fashion Technology Institutes (IFFTI).

This Bachelor awards 180 ECTS credits (at the rate of 60 ECTS per year) which corresponds to the number of credits required to continue to Masters level.

Scholarship

Are scholarships available to fund the Bachelor programme?

Thanks to the sponsorship of members of the Institut Français de la Mode's Foundation, need-based scholarships are available for European Union citizens. The IFM Foundation scholarship is available for EU citizens under 27 years of age on 1st September 2021. You will need to fill in a scholarship application form when you complete your online application to the programme. You can dowload here the scholarship application in English.

This document can be found in the online application and is to be sent at the moment at which you submit your application.

Fees & Scholarship

Is there an increase in tuition fees for 3rd year students?

There will be no increase in tuition fees for students going on an exchange semester abroad in the 3rd year. On the other hand, all non-academic costs (costs of academic supplies and equipment, living, accommodation, travel costs) are to be paid by the student.