Skip to navigation Skip to main content

Fashion Image Workshop.

Fashion Image Workshop

Sign up

All programs

Fashion advertising images have shaped culture and commerce, from early Vivienne Westwood ‘punk’ campaigns to today’s ‘minimalist’ The Row campaigns. This course combines theory and creative practice to help you understand how images communicate meaning and how stylists craft compelling narratives that sell, inspire and shape society.

Audience

Open to all above 18 years old. No prerequisites. The tutor is bilingual in English and French. Basic English required.

Practical information

Type:
Summer School program
Format:
Short format
Duration:
1 Week ( 30 hours)
Next sessions:
June 22-26, 2026
Fees:
€990 incl. VAT

Summer & Winter School programs may be combined with each other to form longer courses (-10% discount on the second cheapest program).

Group size:
Limited to 15 people
Language:
English
Location:
Austerlitz Campus

34 quai d'Austerlitz, 75013 Paris

Audience

Open to all above 18 years old. No prerequisites. The tutor is bilingual in English and French. Basic English required.

© Mathieu Baumer

Program

Objectives

Study the stylist’s role in shaping fashion campaigns and editorial narratives through key case studies of iconic luxury campaigns. You’ll then put theory into action by creating your own commercial fashion image - using photography, collage, or mixed media - with a focus on style, concept, and sellable impact. By the end of the week, you’ll apply these insights to create your own original fashion image designed for impact and marketability.

Program

    • Explore the history and evolution of commercial fashion imagery
    • Analyse how fashion images communicate meaning and influence culture
    • Study the stylist’s role in shaping narratives in campaigns and editorials
    • Examine iconic luxury campaigns and their creative strategies
    • Learn how to translate semiotic and stylistic insights into your own work
    • Create a commercial fashion image with clear concept, style, and impact

Tutor

Natalie Yuksel is a creative director, stylist, brand consultant, and costume designer with a BA (Hons) in Fashion Studies from the London College of Fashion (UAL). She began her career in Paris with Mixte magazine and played a key role in launching Grazia France with Mondadori. Later, she served as Fashion Director of Libération Next. Transitioning from corporate publishing, Natalie founded her own creative consulting company, collaborating with luxury brands including Armani, LVMH, Chopard, Lancôme, Shiseido, and Vogue Thailand on campaigns, editorials, and visuals that shape culture and engage audiences. Her work also spans costume design for international film (e.g., Befikre), live brand presentations (e.g., Moncler’s first Instagram shopping event), and teaching at prestigious institutions including École Duperré and IFM, where she designs her own courses.

Certificate

At the end of the program, a certificate of participation in the Summer School is issued to participants who have attended all courses.

How to apply

To register, simply fill in the online form and pay the required deposit. On receipt of the online form, the application is studied by the Summer School team. Once the application has been accepted, an email is sent specifying the payment schedule for the balance of the registration fee. If the application is not accepted, the deposit will be refunded.

Sign up

Frequently asked questions

Application process

How can I apply?

On reception of the application form, the application is reviewed by the Summer School team. Once the application is accepted, the participant will receive a confirmation email with the instructions for payment (deposit and balance of the registration fee).

Please note that registration is confirmed only after payment of the deposit.

Fees & Scholarship

Can I apply for a scholarship?

IFM scholarships are available thanks to the generous sponsorship of the IFM Foundation. They are reserved for High-School Summer programs only.

Scholarships are available in a limited number and are need-based. They may cover up to 75% of tuition fees and are restricted to one demand per year and per participant. In case of registration to several programs, one grant only can be given.

Campus

Are travel and accommodation costs included?

Travel and accommodation costs in Paris are the responsibility of each participant.

Practical information

What are the registration procedures for foreign students?

Participants from outside the European Union must ensure, if necessary, that they have a valid visa for France. Upon request and after full payment of the course, IFM will send the participant a letter confirming registration in order to support the visa application. IFM will also send you a visa guide upon request.

Important: 15 calendar days are necessary for consular authorities to treat visa request, sometimes longer in the high season.

If you are non-French you must ensure you are covered by your health insurance during your stay.