Thomas Delattre
Fashion Entrepreneurship and Consumer Behavior
Professor, Director of Fashion Entrepreneurship Center
Research areas
- Entrepreneurship
- Consumer behavior in fashion
- Fashion and ecology
I am the director of the Fashion Entrepreneurship Center at Institut Français de la Mode. My research work focuses on the changes in fashion consumption. I study the evolution of consumption modes (historical and new channels), consumer attitudes (expectations, motivations...), and consumed products (second-hand, eco-responsible fashion...), by confronting them with the marketing strategies accompanying these changes. I focus in particular on the analysis of the gaps between consumers' concerns and the reality of their behavior, borrowing from the human and social sciences theoretical contributions that I transpose into a marketing approach.
CV
- degree in economics and management from the University of Paris X and the Grande Ecole program of Audencia.
Programs
