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Thomas Delattre.

Faculty members

Thomas Delattre

Fashion Entrepreneurship and Consumer Behavior

Professor, Director of Fashion Entrepreneurship Center

Research areas

  • Entrepreneurship
  • Consumer behavior in fashion
  • Fashion and ecology

I am the director of the Fashion Entrepreneurship Center at Institut Français de la Mode. My research work focuses on the changes in fashion consumption. I study the evolution of consumption modes (historical and new channels), consumer attitudes (expectations, motivations...), and consumed products (second-hand, eco-responsible fashion...), by confronting them with the marketing strategies accompanying these changes. I focus in particular on the analysis of the gaps between consumers' concerns and the reality of their behavior, borrowing from the human and social sciences theoretical contributions that I transpose into a marketing approach.


  • degree in economics and management from the University of Paris X and the Grande Ecole program of Audencia.