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Caroline Ardelet.

Faculty members

Caroline Ardelet


Director of the MSc in International Fashion & Luxury management and the Advanced Management Program (AMP) in Fashion & Luxury, IFM.

Research areas

  • Marketing
  • Consumer Behavior
  • History of marketing

My research activities focus on the impact of marketing on consumer behaviour, with a historical perspective on commercial practices in fashion and luxury. I have published papers in international (International Journal of Research in Marketing, Journal of Business Research) and French (Recherche et Applications en marketing, Décisions Marketing) academic journals, as well as in international scientific conferences (EMAC, AMS). I am a member of the board of the French Marketing Association, in charge of writing and editing white papers published by the AFM, and a reviewer for the Journal of business research, Journal of marketing theory and practice and Journal of retailing and consumer services.

View her publications on Google Scholar


  • Paris Dauphine University, PhD in Management sciences, 2011. Thesis under the supervision of Pr Christian Pinson, INSEAD, Les parfums d’ambiance rendent-ils toujours les lieux et les produits plus attractifs ? Le rôle de l’imagerie mentale.
  • NEOMA BUSINESS SCHOOL, Master in business administration, 2002.

Other publicaitons


De Kerviler G., Ardelet C., Slavich B., Ethical judgments of sexualized ads featuring Women: The role of identification with feminine archetypes, Journal of Business Research, to appear in 2022.
Ardelet C., Chelini MP, “ A quand remonte le marketing du point de vente en France ? La pratique de la science de l’étalage dans les magasins de nouveautés entre 1900 et 1938”, Décisions Marketing, n°104, octobre-décembre 2021.
Ardelet C. “Mobile advertising: the effect of tablet tilt angle on user’s purchase intentions”, Journal of Marketing Communications, 2018
Ardelet C., Veg N., Heikel M., Goudey A., “Ambivalence towards connected objects”, Decisions Marketing, Décisions Marketing, 2017
Sayin E., Krishna A., Ardelet C., Briand G., Goudey A., “Sound and safe”: The effect of ambient sound on the perceived safety of public spaces, International Journal of Research in Marketing, 2015
Ardelet C., Slavich B., De Kerviler G., “Self-referencing narratives to predict consumers’ preferences in the luxury industry: A longitudinal study”, Journal of Business Research, 2015
Ardelet Caroline, Brial Bérangère, “On the Influence of Web Users' Opinions: the Role of Social Presence and Expertise”, Recherche et Applications en Marketing, 2011