Faculty members

Alice Audrezet

Marketing and Humanities and Social Sciences

Publications

• → Unpacking nontarget majority consumers’ responses to modest fashion: How market controversy perpetuates marketplace exclusion Alice Audrezet — Article

• → Paris, capitale de la mode, mais pas de la mode pudique ! Alice Audrezet — Article

• → Quand la mode est pudique, la panique ne l’est pas Alice Audrezet — Article

• → La mode pudique, simple effet de mode ? Alice Audrezet — Article

• → Pour qui et en quoi cette mode est-elle “pudique”? Alice Audrezet — Article

• → La « mode pudique », c’est quoi cette mode? Alice Audrezet — Article

• → Do Influencers Need to Tell Audiences They’re Getting Paid? Alice Audrezet — Article

• → How Brands Can Build Successful Relationships with Influencers Alice Audrezet — Article

• → Virtual influencer as a brand avatar in interactive marketing Alice Audrezet — Article

• → The GRID scale: a new tool for measuring service mixed satisfaction Alice Audrezet — Article

• → Square but straight: Measurement tool design to improve response fluency and certainty Alice Audrezet — Article

• → Using the Evaluative Space Grid to better capture manifest ambivalence in customer satisfaction surveys Alice Audrezet — Article

• → Authenticity under threat: when social media influencers need to go beyond self-presentation Alice Audrezet — Article