Alice Audrezet

With a PhD in marketing and a background in the humanities and social sciences, Alice approaches fashion as a social object of consumption. From modest fashion to digital influencers, her research focuses on how consumers use fashion as a tool to find their place in society. Keen to disseminate science and ground her research in reality, she is also an author of podcasts.

Research fields

• Fashion influencers & social media
• Fashion, Religion & Inclusion

Academic articles (peer-reviewed journals)

• Audrezet, A., & Parguel, B. (2024). Unpacking nontarget majority consumers' responses to modest fashion: How market controversy perpetuates marketplace exclusion. Journal of Marketing Management.
• Audrezet A., de Kerviler G. & Guidry Moulard J.(2020), Authenticity under threat: when social media influencers need to go beyond self-presentation, Journal of Business Research, 117, 557–569 (pdf).
• Audrezet A. & Parguel B. (2018), Using the Evaluative Space Grid to better capture manifest ambivalence in customer satisfaction surveys, Journal of Retailing and Consumer Services, 43, 285-295 (pdf).
• Audrezet A. & Parguel B. (2017), Square but straight: Measurement tool design to improve response fluency and certainty, Electronic Journal of Information Systems Evaluation, 20 (2) 116-127 (pdf).
• Audrezet A., Olsen S.O. & Tudoran A.A. (2016), The GRID Scale: a New Tool for Measuring Service Mixed Satisfaction, Journal of Services Marketing, 30 (1) 29-47 (pdf).

Research distribution

• “La « mode pudique », c’est quoi cette mode?”, “Pour qui et en quoi cette mode est-elle “pudique”?”, “La mode pudique, simple effet de mode ?”, “Quand la mode est pudique, la panique ne l’est pas”, “Paris, capitale de la mode, mais pas de la mode pudique !”, Culture[s] de Mode, (2020).
• How Brands Can Build Successful Relationships with Influencers”, Harvard Business Review, (2019)
• Do Influencers Need to Tell Audiences They’re Getting Paid?”, Harvard Business Review (2019)

Case studies

Audrezet A., Berrier-Lucas C., Carton G & Parigot J., “Le chanvre contre-attaque ! La renaissance du chanvre dans l’industrie textile,” study published in la Centrale de Cas et de Medias Pédagogiques

Podcasts

• Creation and production of the podcast Nullipares ailleurs, broadcasted by Transmission.
• Creation and production of the podcast Retour au placard, a fashion column broadcasted on Fréquence Paris Plurielle's program Gouinement Lundi
  

CV

Training in podcasting and radio storytelling, Ecole Transmission, Aubervilliers, 2021

PhD in Management Sciences, specializing in consumer behavior, Université Paris-Dauphine « L’ambivalence des consommateurs : proposition d’un nouvel outil de mesure », under the supervision of Christian PINSON, Professor Emeritus at INSEAD, 2014

Bachelor's degree in Psychology, Université Paris-Descartes, 2012

Master of Research in Marketing and Strategy, Université Paris-Dauphine, 2009

Bachelor's degree in Sociology, Université de Rennes 2, 2007