Alice Audrezet, PhD, HDR
Marketing | Fashion Studies
Head of the MSc in International Fashion & Luxury Management
Research fields
- Digital influencers & social media
- Fashion, religion & inclusion
- Queer identity & fashion industry
Alice holds a PhD in Marketing and a French Habilitation to Supervise Research (HDR). She is the Head of the MSc in International Fashion & Luxury Management. Her research focuses on fashion consumer culture, including topics such as modest fashion, queer fashion, and the influence of content creators—both human and virtual. She is also interested in podcasts and sound documentaries as alternative, art-based approaches to conducting and sharing research. Her work has been published in leading international academic journals such as the Journal of Retailing and Consumer Services and the Journal of Business Research, as well as in Harvard Business Review and major French media outlets as part of a broader effort to disseminate knowledge.
Publications selection
- Audrezet, A., Koles, B., Moulard, J. G., Ameen, N., & Mckenna, B. (2025). Virtual influencers: definition and future research directions, Editorial for the Special Issue “Virtual influencers: a new frontier in marketing and consumer research”, Journal of Business Research (forthcoming).
- Audrezet, A., & Parguel, B. (2023). Unpacking nontarget majority consumers’ responses to modest fashion: How market controversy perpetuates marketplace exclusion. Journal of Marketing Management, 39(13-14), 1302-1330.
- Audrezet, A., De Kerviler, G., & Moulard, J. G. (2020). Authenticity under threat: When social media influencers need to go beyond self-presentation. Journal of business research, 117, 557-569 (pdf).
- Audrezet, A., & Charry, K. (2019). Do Influencers Need to Tell Audiences They’re Getting Paid?. Harvard Business Review Digital Articles, online.
CV
- Training in podcasting and radio storytelling, Ecole Transmission, Aubervilliers, 2021
- PhD in Management Sciences, specializing in consumer behavior, Université Paris-Dauphine « L’ambivalence des consommateurs : proposition d’un nouvel outil de mesure », under the supervision of Christian PINSON, Professor Emeritus at INSEAD, 2014
- Bachelor's degree in Psychology, Université Paris-Descartes, 2012
- Master of Research in Marketing and Strategy, Université Paris-Dauphine, 2009
Podcasts
- Member of the radio Collective Transmission
- Host of the show : Retour au placard on Radio Campus Paris (93.9FM), interviews on queer fashion habits and identity building
- Author of the podcast: Nullipares ailleurs, an audio documentary exploring the friendship between childfree women and their mothers' friends.
Podcasts
