Skip to navigation Skip to main content

Alice Audrezet, PhD, HDR.

Faculty members

Alice Audrezet, PhD, HDR

Marketing | Fashion Studies

Head of the MSc in International Fashion & Luxury Management

Head of the Chair Diversity & Beauty IFM x MANE

Research fields

  • Digital influencers & social media
  • Fashion, religion & inclusion
  • Queer identity & fashion industry

Alice holds a PhD in Marketing and a French Habilitation to Supervise Research (HDR). She is the Head of the MSc in International Fashion & Luxury Management at the Institut Français de la Mode and holds the Diversity & Beauty IFM x MANE Chair. Her research focuses on fashion consumer culture, particularly modest fashion, queer fashion, and the role of influencers in shaping taste regimes. She also explores sound creation and podcasting as methodological approaches and modes of dissemination for interpretive research (see links below). Her work has been published in international academic journals such as the Journal of Business Research and the Journal of Retailing and Consumer Services, as well as in Harvard Business Review. She also contributes to major French media outlets to share her research with a broader audience

Publications selection

  • Audrezet, A., Koles, B., Moulard, J. G., Ameen, N., & Mckenna, B. (2025). Virtual influencers: definition and future research directions, Editorial for the Special Issue “Virtual influencers: a new frontier in marketing and consumer research”, Journal of Business Research (forthcoming).
  • Audrezet, A., & Parguel, B. (2023). Unpacking nontarget majority consumers’ responses to modest fashion: How market controversy perpetuates marketplace exclusion. Journal of Marketing Management, 39(13-14), 1302-1330.
  • Audrezet, A., De Kerviler, G., & Moulard, J. G. (2020). Authenticity under threat: When social media influencers need to go beyond self-presentation. Journal of business research, 117, 557-569 (pdf).
  • Audrezet, A., & Charry, K. (2019). Do Influencers Need to Tell Audiences They’re Getting Paid?. Harvard Business Review Digital Articles, online.
  • Audrezet, A., Koles, B., Moulard, J. G., Ameen, N., & McKenna, B. (2025). Virtual influencers: Definition and future research directions. Journal of Business Research, 200, 115647.

CV

  • HDR (French habilitation to supervise research), Université Paris Dauphine – PSL, « Champ, contrechamp et hors-champ : exploration de la formation des attitudes dans la recherche en marketing », 2024
  • Training in podcasting and sound creation, Collective Transmission – La Cassette, Pantin, 2021
  • PhD in Management Sciences, specializing in consumer behavior, Université Paris-Dauphine « L’ambivalence des consommateurs : proposition d’un nouvel outil de mesure », under the supervision of Christian PINSON, Professor Emeritus at INSEAD, 2014
  • Bachelor's degree in Psychology, Université Paris-Descartes, 2012
  • Master of Research in Marketing and Strategy, Université Paris-Dauphine, 2009

Profil Google Scholar

Profil LinkedIn

Podcasts author

  • Member of the radio Collective Transmission
  • Host of the show: Retour au placard on Radio Campus Paris (93.9FM), interviews on queer fashion habits and identity building
  • Author of the podcast: Nullipares ailleurs, an audio documentary exploring the friendship between childfree women and their mothers' friends.

Publications

Podcasts