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Fashion by the numbers.

Economic and market research

Institut Français de la Mode's Economic Observatory analyzes the evolution of the textile, fashion and luxury markets from an economic and marketing point of view, both from supply and demand perspectives.

The Observatory carries out prospective studies on markets (China...), sectors of activity (Women, Lingerie...) or themes related to economic developments (responsible sourcing, sustainable development...).

Some studies are published in the form of insights, made available to professionals in the sector (key figures on fashion, foreign trade indicators, etc.). Other more comprehensive studies are marketed as multi-client studies.

In addition, the Observatory carries out "tailor-made" studies for brands, professional organizations and investment companies. Whether they are in need of a market analysis (key figures, competitive environment, consumer trends, etc.) or strategic marketing (brand, targets, product ranges, etc.), the team in charge of the study builds a tailor-made methodology using the resources of the Institut Français de la Mode (network of experts, quantitative tools, ad-hoc survey systems). Among the Observatory's tools is IFM Panel, a major and unique resource for fashion professionals. This distribution panel is the only tool in France capable of measuring each month the evolution of fashion sales across all distribution channels and the entire supply chain. It allows companies to position themselves in relation to the market in near real time.

Other tools (consumer surveys, brand surveys, Directory of fashion companies, etc.) and constant sector monitoring ensure that the economic situation and structural changes in the markets are analyzed. The Observatory thus carries out modeling and prospective work on the macroeconomic and microeconomic environment of the sector: consumption, production, distribution, international trade, new business models. As such, the Observatory publishes economic indices with the Première Vision Chair, and a barometer of luxury consumption online with Matchesfashion.com

The Observatory also contributes to collective projects. These may include national projects such as R3ilab - Intangible Innovation Network for Industry - which is a network for professionals in the textile, fashion and related industries. With the support of the State, it aims to promote greater use of innovation, particularly intangible innovation, and creativity in the broad sense within these sectors.
Other projects are being piloted within the European Union, such as the TCBL project - Textile and Clothing Business Labs. In partnership with academic institutions, incubators and technical centers, the Observatory supports a number of SMEs in the development of their business models.

Picture of threads making up a graph
© Allyssa Heuze
Picture of threads making up a graph
© Allyssa Heuze

IFM Panel is the only tool in France capable of measuring every month the evolution of textile-clothing consumption across all distribution channels and the entire supply chain. It allows you to position yourself in relation to the market in near real time.

IFM Panel is made up of more than 100 store networks and a representative panel of multi-brand retailers throughout France. It covers all distribution channels (independent retail trade, specialized chains, mass market chains, department stores and popular stores, distance selling, hyper and supermarkets).

Changes in turnover are calculated on a constant commercial surface area (comparable surface area) and in constant euros and are broken down by department:

  • 7 clothing departments: men's ready-to-wear, men's small pieces, men's underwear, women's ready-to-wear, women's small pieces, women's lingerie and footwear, children's clothing
  • 3 textile shelves: household linen, fabric by the meter, haberdashery and wool
  • 1 shoe section
  • 2 accessory departments: leather goods and other accessories

Read more

The Observatory carries out prospective studies on markets (China...), sectors of activity (Women, Lingerie...) or themes related to economic developments (responsible sourcing, sustainable development...).

Some studies are published in the form of insights, graciously made available to professionals in the sector (Key figures on fashion, foreign trade indicators, etc.).

Other more detailed studies are marketed as multi-client studies.

Institut Français de la Mode carries out multi-client and custom studies. The latter are carried out by a team of faculty-experts for businesses, institutions and administrations (trade organizations, the public sector, European institutions...) to help them develop a strategic and operational vision.

  • What we offer: in-depth, structural analysis, recommendations in the form of action plans.
  • Our field of action: brand identity, product range strategy and client segmentation.
  • Our difference: a capacity for economic analysis combined with extensive knowledge of creative industries.

Reasons for soliciting our services

For our unique expertise in the sector linked to Institut Français de la Mode's dual positioning as a training center for professions in the creative industries and an economic observatory in the service of businesses providing unique quantitative tools (consumer and retailer panels);

An exceptional network of professionals trained in the school's different programs, an exceptional breeding ground for experience that serves the diversity of potential projects, in France and abroad;

We constantly keep up to date with what's happening in the sector and in business, and we have a constantly renewed prospective capacity;

Our unique library dedicated to fashion, design and creative industries can carry out specific documentary research in all relevant sectors.

Some examples of what we do:

Clarifying a group's portfolio of brands; redefining each brand's mission with the aim of market deployment;

Outlining a specific branding action plan for a distributor aiming to become an own-brand retailer;

Analyzing brand identity, its potential to create added value and its growth perspectives;

Identifying the levers and constraints linked to the merger of two brand entities within the same group;

Analyzing a retailer's strategic opportunities for brand repositioning;

Identifying and targeting specific client segments for a huge purchasing pool, analyzing their expectations and what that entails for the product range;

Sharing strategic tactics with the management board of a brand and outlining short and medium term plans of action.

Our clients

  • Distributors/ retailers
  • Brands
  • Trade fairs
  • Public Organizations
  • Investment funds

The Observatory contributes to collective projects of national or European scope. These projects, carried out with academic, institutional and professional partners, support innovation and entrepreneurship in the fashion sector.

The Intangible Innovation Network for Industry (R3iLab) is a network for professionals in the textile, fashion and related industries. It aims to promote greater use of innovation, particularly intangible innovation, and creativity in a larger sense, within these sectors.

R3iLab's mission, which has received active support and funding from the State, is based on the implementation of projects of general interest, carried out by operational teams in partnership with active business leaders. These projects are open to companies that wish to participate actively and thus benefit from closer collaboration with other members of the network.

Since 2009, at the request of the Directorate General for Enterprise (DGE), Institut Français de la Mode has been hosting and managing R3iLab's activities.

R3ilab

As part of the European TCBL programme, in partnership with academic institutions, incubators and technical centers, Institu Français de la Mode supports a number of SMEs in the development of their business models.

A French network of VSEs and SMEs is being set up to present new technologies or approaches organized by the network.

Textile and Clothing Business Labs (TCBL)

Since 2010, Institut Français de la Mode has been steering the OTT (French Technical Textiles Observatory) in order to measure the breakthrough of technical and innovative textiles in the French industrial offer and to promote them to French and foreign users. OTT presents the detailed offer of more than 600 companies in France: markets (health, protection, etc.), know-how and main products.

French Technical Textiles Observatory (OTT)

Gildas Minvielle — Director of the Economic Observatory