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The economy of the immaterial.

Academic research

The economy of the immaterial

Olivier Assouly

The “creative industries” (fashion, cosmetics, design) and on a more general level the modern economy are less managed by a visible flow of material objects and products than by a invisible flow of data images and symbols.

If the producers now put the emphasis on immaterial assets – brands, human capital, knowledge and imagination – this is translated by the hegemony of the culture of the product over the product itself of experience and the sphere of subjectivity over the utilitarianism of goods, of marketing over product, of the immaterial over the material.

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