BSc student business game with Paris Basketball
This year, our 3rd-year students had the opportunity to work on an business case with Paris Basketball. As part of the project, the team from Paris Basketball came to IFM to present the club’s brand story, its rapid development, and its potential development through brand extensions.
Students also attended a game at the Adidas Arena, allowing them to experience the club’s atmosphere, audience, and brand universe firsthand, an invaluable complement to the case study.
The winning group was composed of Louna Collomb, Sahel Duval Micheneau, Eva Karoliina Lepp, and Raffael Merawi. Congratulations to them for their strategic thinking and creativity!
