IFM Labels Accelerator
Since 2011, the Institut Français de la Mode has been supporting young designers through a unique support programme for young creative brands. At each edition, IFM Labels accompanies 6 young creators, selected for their talent, uniqueness and potential.
Taking a step back while managing your daily business: this is the objective of the IFM Labels programme, which gives young brands the right tools in the sector and encourages them to be unique in their approach.
The selected labels are offered personalized assistance for the development of their company by a dedicated team of professionals in the sector, in the main areas of expertise needed by a young creative company: identity, offer, distribution, production, image and communication, finance.
More information
Audience
Young designers, young brands established in France, in the sectors of women’s and men’s fashion, accessories, shoes/sneakers, leather goods, jewelry...
Benefits
Formalization of the project’s fundamentals (which are often intuitive), an in-depth study of these fundamentals to put them into perspective and better anticipate future stages of development. Benefits that are tailored to the profiles and to the skills associated with the labels.
- The definition of the project and of its positioning, the structuring of collections, retail strategy, communication policy, financial monitoring.
- Collection building, distribution, communication, financial resources and teams. To set up operational working tools such as collection planning, general sales conditions, treasury framework, communication framework.
- To step back in order to gain perspective in relation to day to day pace and exchange with other designers/labels going through similar situations.
- A potential lead-in to preparing business plans/financing arrangements.
Objectives
To accompany young brands in their development and all forms of expression of their business model, positioning on the market and collections, distribution, communication and finance…
To help these labels reach the next stage in their development whilst suggesting them new ways of clearly defining how they aim to stand out, in each and every aspect of their activity.
This coaching program is built on a synergy between training/exchange based group sessions and individual tailored coaching sessions.
Individual Coaching Sessions
The aim of the individual coaching sessions is to work on specific topics and to help with decision-making. They allow for in-depth examination of core issues and translate the options chosen into operational tools. The subjects tackled are as follows and lead to the implementation of the following tools.
In addition, subjects linked to production, supply chain and information systems can be approached to enrich the other areas, depending on the needs identified.
Individual Diagnosis
Following the group sessions the IFM Labels consultants carry out a diagnosis with the team from each label and together identify the challenges and areas for improvement.
This overview results in the allocation of a credit of 14 individual working appointments with the consultants and their areas of expertise in addition to further areas if need be.
The Final Debrief
At the end of these individual sessions the team of consultants meets with each of the labels to take stock, to assess the ground covered and to share the areas for improvement to put into place.
This individual sharing concludes with a final group meeting with exchanges on the benefits of the IFM Labels program.
Admissions conditions
- A label that has existed for a minimum of 3 seasons
- An annual sales figure of over €100,000 ex-Tax and a positive result
- A minimum of 40% international activity and quality distribution, in tune with the project’s ambition
- An early reputation established with influencers and tangible activity on social networks
- Where possible, having begun to establish a team, a tandem with a designer and another person in charge of sales, management…
- Creative talent and drive to move forward
Contribution
To follow this program IFM asks for a participation of €2,000 ex-Tax, divided up over 2 fiscal years.
2024
Rowen Rose, Prêt-à-porter - 2024
Maitrepierre, Prêt-à-porter - 2024
Weinsanto, Prêt-à-porter - 2024
Jeanne Friot, Prêt-à-porter - 2024
Alfie, Prêt-à-porter - 2024
2023
Jolibump, Prêt-à-porter - 2023
Boyarovskaya, Prêt-à-porter - 2023
Minuit (00-00), Prêt-à-porter - 2023
Phileo, Chaussures - 2023
Vaillant, Prêt-à-porter - 2023
Benjamin Benmoyal, Prêt-à-porter - 2023
2022
Bluemarble, Prêt-à-porter - 2022
Eli Grita, Prêt-à-porter - 2022
Soi Paris, Prêt-à-porter - 2022
MOSSI, Prêt-à-porter - 2022
Egonlab, Prêt-à-porter - 2022
2021
De Bonne Facture, Prêt-à-porter - 2021
Diane Ducasse, Prêt-à-porter - 2021
Kwaidan Editions, Prêt-à-porter - 2021
Boramy Viguier, Prêt-à-porter - 2021
Uniforme Paris, Prêt-à-porter - 2021
2020
Happy Haus, Prêt-à-porter - 2020
Mister K, Prêt-à-porter - 2020
Phipps International, Prêt-à-porter - 2020
Ludovic de Saint Sernin, Prêt-à-porter - 2020
Coltesse, Prêt-à-porter - 2020
2019
Alice Balas, Prêt-à-porter - 2019
AfterHomeWork, Prêt-à-porter - 2019
Atlein, Prêt-à-porter - 2019
Louis-Gabriel Nouchi, Prêt-à-porter - 2019
Make my lemonade, Prêt-à-porter - 2019
Marine Serre, Prêt-à-porter - 2019
2018
Gauchère, Prêt-à-porter - 2018
Icosae, Prêt-à-porter - 2018
Archive 18-20, Concept store - 2018
Avoc Paris, Prêt-à-porter - 2018
Modetrotteur, Prêt-à-porter - 2018
2017
Amélie Pichard, Prêt-à-porter - 2017
Bonne Gueule, Prêt-à-porter - 2017
Charlotte Chesnais, Créatrice de bijoux - 2017
Le Gramme, Créatrice de bijoux - 2017
2016
Aalto, Prêt-à-porter - 2016
Commune de Paris 1871, Prêt-à-porter - 2016
Jour/Né, Prêt-à-porter - 2016
Koché, Prêt-à-porter - 2016
La Contrie, Maroquinerie - 2016
Rombaut, Chaussures - 2016
2015
Apologie, Chaussures - 2015
Bonastre, Maroquinerie - 2015
Jacquemus, Prêt-à-porter - 2015
Monsieur Lacenaire, Prêt-à-porter - 2015
Vetements, Prêt-à-porter - 2015
2014
Adieu, Chaussures - 2014
Ambali, Prêt-à-porter - 2014
Andrea Crews, Prêt-à-porter - 2014
Le Prestic Ouiston, Prêt-à-porter - 2014
Editions MR, Prêt-à-porter - 2014
RoseAnna, Prêt-à-porter - 2014
Valentine Gauthier, Prêt-à-porter - 2014
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Thomas Delattre
Head of the program
Thomas Delattre is the director of the Fashion Entrepreneurship Center at Institut Français de la Mode. After leading prospective studies and marketing consulting missions, he now supports fashion brands and startups through various incubation and acceleration programs promoting creative, innovative and sustainable entrepreneurship.
Thomas is also a professor in consumer behavior. His teachings focus on the mutations of consumption in the fashion and luxury industries and the strategies of companies to respond to them.
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Matthieu Dumont
Merchandising
In 2020, Matthieu founded TREMÄ, a brand strategy and collection building consultancy, after more than 15 years experience in Global Merchandising Management positions with brands such as Saint Laurent, Prada, Closed and Lanvin. Her expertise is based on a mastery of the product cycle, whether in RTW or Accessories, as well as an understanding of the challenges linked to a coherent and inspired 360° approach.
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Steeve Lambert
Digital strategy
Steeve Lambert is an engineer in image synthesis and artificial intelligence, he founded the Digi-tales agency in 2005 to help fashion and luxury industry players create digital solutions. In 2008, he created the very first wholesale SAAS platform, then in 2014 the International Directory of fashion press relations.
From consulting to development, including art direction, content creation and marketing, he brings a global strategic vision associated with achievements adapted to brands. He has collaborated, among others, with Maison Margiela, Sonia Rykiel, Maison Michel and Charlotte Chesnais. -
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Selvane Mohandas du Ménil
Business development
After working around product development at L'Oréal and Louis Vuitton in 2003 - 2004, Selvane took over the global network of franchise boutiques and the Wholesale EMEA network for Yves Saint Laurent until 2012. He then joined Sonia Rykiel as Sales Director and Development Director. Selvane also carries out commercial strategy consulting missions on different product categories, whether in Ready-to-wear, accessories or specific categories. Selvane regularly teaches subjects related to business development in various institutions, at Institut Français de la Mode as well as at HEC Paris.
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Xavier Schreder
Digital Strategy
Educated both in human and social sciences and IT project management, Xavier Schreder has pursued a career combining web technologies (application and e-commerce website development) and webmarketing. Since 2014, he has been working with the winners of the Au-delà du Cuir network and SMEs such as Oh my cream, My Little Day, Mister K, Lemaire but also major groups (EPI, Puig) in digital strategy (creation and execution).
In 2019, he co-founded DELTA.PARIS, a Shopify Partners agency, which provides expert services in omnichannel and customer relations (Lemaire, Legramme, Mister K, Madame Monsieur, Salon Septième...).
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Pepijn van Eeden
Brand
In 2017 Pepijn co-founded MARINE SERRE SARL, as the brand's Managing Director and thereafter CEO. During his tenure the ready-to-wear brand grew into a pathbreaking force in fashion and beyond, with well over 15M in turnover and employing a 60+ team.
Before 2017, Pepijn lectured and researched as a PhD candidate in Political Science at the Université Libre de Bruxelles. He obtained his MA degree in History and European Studies from the University of Amsterdam and has further worked intermittently in and around the European Parliament in Brussels. Hence his main speciality today: combining broad strategic vision with on-the-ground operational realities, commercial and financial management, as well as supply-chain.
In 2020 Pepijn founded SOULMACHINE, as a brand development bureau based in Paris. Under its header, Pepijn collaborates today with a range of professionals in support of conceptually creative brands in the industry.
Pepijn continues to mentor and lecture, mostly in fashion brand and business development, at Institut Français de la Mode (IFM) and other institutions in the field.