Benjamin Simmenauer
Philosophy of fashion and brand strategy
With a degree from Ecole Normale Supérieure and a Research Master's degree in Philosophy of Science (logic) from Paris I Panthéon-Sorbonne University, Benjamin Simmenauer has an academic background in both humanities and mathematical logic. He also pursued a career in business studies and marketing consulting.
His area of research is fashion theory, meaning all the philosophical, sociological or anthropological approaches which aim to apprehend the fashion phenomenon. More specifically, he seeks to characterize garment and fashion as specific semantic and aesthetic productions.
He is in charge of teaching about fashion brand strategies and regularly teaches in executive education programs.
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