Benjamin Simmenauer
Marketing & consumer behaviour
With a degree from Ecole Normale Supérieure and a Research Master's degree in Science Philosophy (logic) from Paris I Panthéon-Sorbonne University, Benjamin Simmenauer has an academic background in both humanities and mathematical logic.
He was director of studies at Sorgem and went on to set up HCK (House of Common Knowledge), an online insitute specialized in market studies and opinion polls. He is now Chief Consulting Officer at Respondi.
At IFM his teaching expertise is about brands. He also teaches regularly in executive education programs about brand strategy issues related to offline and online communication.
