Interview with Geneviève Teil Luxury goods and the social sciences
Geneviève Teil —
Geneviève Teil, is a sociology professor at the INRA, and specialises in the marketing of high quality products, consumer taste and habits. She has covered the question of luxury, high-end products extensively in conferences and publications. She has writ- ten a study of the marketing of high quality wines De la coupe aux lèvres - Pratiques de la perception et mise en marché des vins de qualité (Editions Octarès, Collection Applications de l’anthropologie, Toulouse, 2004) and runs the Mise en Marché think- tank which brings together experts in order to provide pragmatic analysis of the way in which markets function.