institutFRANÇAISdelaMODE

• → Virtual influencer as a brand avatar in interactive marketing Publication / Alice Audrezet, PhD, HDR

• → The authentic virtual influencer: Authenticity manifestations in the metaverse Publication / Alice Audrezet, PhD, HDR

• → Virtual Influencers: A New Frontier in Marketing and Research News / September 04, 2025

• → InsideOut Ep6 "The authenticity of virtual influencers" Podcast / April 08, 2024