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• → Virtual influencer as a brand avatar in interactive marketing Publication / Alice Audrezet, PhD, HDR

• → The globalisation of the fashion industry: opportunities for European companies Publication /

• → The authentic virtual influencer: Authenticity manifestations in the metaverse Publication / Alice Audrezet, PhD, HDR

• → Mode virtualisée : mirage utopique ? Publication / Julien Pajot

• → Virtual Influencers: A New Frontier in Marketing and Research News / September 04, 2025

• → InsideOut Ep6 "The authenticity of virtual influencers" Podcast / April 08, 2024