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Virtual influencer as a brand avatar in interactive marketing
Publication /
Alice Audrezet, PhD, HDR
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Using the Evaluative Space Grid to better capture manifest ambivalence in customer satisfaction surveys
Publication /
Alice Audrezet, PhD, HDR
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Unpacking nontarget majority consumers’ responses to modest fashion: How market controversy perpetuates marketplace exclusion
Publication /
Alice Audrezet, PhD, HDR, Béatrice Parguel
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The GRID scale: a new tool for measuring service mixed satisfaction
Publication /
Alice Audrezet, PhD, HDR
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The authentic virtual influencer: Authenticity manifestations in the metaverse
Publication /
Alice Audrezet, PhD, HDR
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Square but straight: Measurement tool design to improve response fluency and certainty
Publication /
Alice Audrezet, PhD, HDR
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Virtual Influencers: A New Frontier in Marketing and Research
News / 
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La controverse comme mécanique de l’exclusion : le cas de la mode pudique en France
Publication /
Alice Audrezet, PhD, HDR
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InsideOut Ep6 "The authenticity of virtual influencers"
Podcast / 
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How Brands Can Build Successful Relationships with Influencers
Publication /
Alice Audrezet, PhD, HDR
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Do Influencers Need to Tell Audiences They’re Getting Paid?
Publication /
Alice Audrezet, PhD, HDR
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Authenticity under threat: when social media influencers need to go beyond self-presentation
Publication /
Alice Audrezet, PhD, HDR