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Advanced Management Program (AMP) in Fashion and Luxury.

Advanced Management Program (AMP) in Fashion and Luxury

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Master the advanced skills and tools necessary to define and implement leading-edge management strategies. Deepen your knowledge of the opportunities and challenges facing the fashion and luxury industry today, all whilst gaining an insight into what transformations lie ahead.

Audience

The program is aimed at highly motivated professionals in charge of strategic units - company directors, managers, and entrepreneurs - with rich professional experience.

Practical information

Type:
Continuing education, certificate program
Format:
Blended
Duration:
100 hours

Blended format: 2 on-campus modules and 3 online modules over a period of 6 months

Next session:
August 2024
The fees for 2024:
€12,900 excluding VAT

The fees cover all teaching modules, excluding travel and accommodation costs.

Language:
English
Location:
IFM campus + online

34 quai d'Austerlitz, 75013 Paris

Audience

The program is aimed at highly motivated professionals in charge of strategic units - company directors, managers, and entrepreneurs - with rich professional experience.

Woman posing
© Louis Canadas

Designed as a career accelerator, the program allows participants to acquire a strategic vision of the fashion and luxury industry, in or preparing for, top-level managerial positions.

Objectives

With five modules running over six months (2 on campus and 3 online), the AMP in Fashion & Luxury is a 100hr faculty-led learning program, designed to elevate the expertise of professionals in the luxury, fashion and beauty industries.

  • Deepen your understanding of the key challenges facing the fashion and luxury industry today - from how the sector is responding to global instability and regional realities, to shifts in consumerism and the consequences of systemic changes.
  • Acquire strategic insights into how these issues are evolving, and what lies on the horizon in terms of the opportunities they present.
  • Benefit from unparalleled industry exposure to develop leading-edge management strategies and effective leadership skills.
  • Develop and reinforce your analytical and critical skills in order to tackle these issues from an executive standpoint.
  • Develop your network in the fashion & luxury sectors.

Pedagogy

The pedagogy mixes two non-consecutive weeks of classes on the IFM Paris campus (70 hours), complemented by 40 hours of self-paced online classes, always supervised by the faculty through synchronous bi-monthly collective feedback sessions. You can watch the online content at your own pace. At the end of each module, you are given a ‘Reflection and Application Case’ to work on independently and to submit to the faculty 15 days later.

You will also benefit from a class in the metaverse, to understand how this space has become a playground for fashion and luxury brands.

The workload includes between 10 and 15 hours of autonomous work between each session.

At the end of the program, you will take part in an immersive business case where, for two days on the IFM Paris campus, you will tackle a real-life problem. This case will allow you to put into practice all the knowledge you will have acquired during the program. These two days of immersion will cumulate in a written report, which will be presented orally to a jury of fashion and luxury experts.

Curriculum

The program covers all aspects of fashion and luxury business, from the history of fashion designers to the study of the latest consumer trends and the implementation of successful branding strategies online and offline. You will be challenged by the latest thinking and best practices, with the aim of being equipped to anticipate and adapt to new developments and transformations of the fashion and luxury industry.

Module 1: Creation & design (online self-paced 12hr module)

This module offers an in-depth look at the creation and design aspects of the fashion and luxury industries, and helps you understand the key creative and strategic considerations involved in the development of new collections. You will learn about Fashion Designers and Luxury Brands, Brand Identity, Brand Storytelling, Fashion Shows, Fashion Trends and Creative Processes.

Module 2: Sustainability (online self-paced 12hr module)

This module provides you with a comprehensive understanding of the challenges and opportunities related to sustainability in the fashion and luxury industries, and helps you develop the skills and knowledge needed to create and implement sustainable strategies and practices within your own organizations. You will analyze the Environmental and Social Impacts of the Fashion Industry, Sustainability Frameworks and Standards, Sustainable Design and Production, Sustainable Business Models and Consumer Trends and Behaviors.

Module 3: Fashion and luxury brand strategies (On campus 6-day module - 36 hours)

This module provides you with a thorough understanding of the business strategies and marketing tactics that are critical to success in the fashion and luxury industries, and helps you develop the skills and knowledge needed to create and implement effective fashion and luxury brand strategies. Learn about Business Strategies, Innovation, Branding and Storytelling Strategies and Sensorial and Customer Experience.

Module 4: New consumer needs and desires (online self-paced 24hr module)

This module provides you with a deep understanding of the evolving needs and desires of fashion and luxury consumers, and helps you develop the skills and knowledge needed to create and implement effective marketing and branding strategies that resonate with today's consumers. Study Fashion and Luxury Consumer Behaviors, the specifics of Gen Z, Political fashion, Deconsumerism and Identity-Based Consumption.

A class in the metaverse will allow you to get to grips with the marketplace of the future; better understand how it functions, what makes it attractive to fashion and luxury consumers, and what might be its shortcomings.

Module 5: New trends and transformations (On campus 6-day module - 36 hours)

This intensive week on the IFM campus will provide you with a comprehensive understanding of the new trends and transformations shaping the fashion and luxury industries, and will help you develop the skills and knowledge needed to respond to these challenges and capitalize on these opportunities. You will learn about the concept of Less but Better, Regulatory Constraints, New Technologies, Hyper-Personalization and Customer Experience.

The AMP is offered in a flexible blended format that allows you to balance your professional and educational commitments. Two in-person learning modules on the IFM campus will provide opportunities for you to connect with your peers and instructors and engage in interactive discussions and activities. The other modules are taught online in a self-paced format, offering the flexibility to study at your own pace and from any location.

Each on-campus module constitutes 6 intensive days of seminars and events held at IFM. Each online module constitutes an average of 10 hours of online content to follow autonomously, with 2 to 3 weeks to complete the module and assignments.

All modules require participants to work independently, individually and in groups, to complete a total of 6 assignments. Each assignment is followed by a live feedback/coaching session, organized by the Module leader – including one held in the metaverse.

Overall you will be away from work for a total of only 10 days (1 week in October and 1 week in January).

  • Module 1 (online): launch 19 September 2024
  • Class in the metaverse: 1 October 2024
  • Module 2 (on campus): 14-18 October 2024
  • Module 3 (online): launch 7 November 2024
  • Module 4 (online): launch 28 November 2024
  • Module 5 (on campus): 13-18 January 2025

The program is taught by leading-edge faculty as well as experts from the industry:

Faculty:

  • Caroline Ardelet, PhD - Consumer behavior, IFM
  • Alice Audrezet, PhD - Humanities and Social Sciences, IFM
  • Franck Delpal, PhD - Fashion and Luxury Economy, IFM
  • Emilie Hammen, PhD - Fashion History & Theory, IFM
  • Andrée-Anne Lemieux, PhD - Transformation of organisations, sustainability, IFM
  • Benjamin Simmenauer - Philosophy, IFM

Experts:

  • Alexis Bonhomme - Vice President Greater China, Farfetch
  • Anne-Laure Descours - Chief Sourcing Officer, Puma
  • Veronique Gautier - Global President, Armani Beauty
  • Tancrède de Lalun - Global Merchandising Director, Balmain
  • Fanny Moizant - Co-founder and President, Vestiaire Collective
  • Pascal Morand, Executive President, Fédération de la Haute Couture et de la Mode

During the year we will be organizing various events so that you can meet us, visit our premises and ask any questions you may have.

The fees for 2024 are €12,900 excluding VAT, covering all teaching modules, excluding travel and accommodation costs.

Admissions requirements

  • Master’s degree in management, economics, political science, law, communications, applied art, engineering, design…
  • At least 5 years of professional experience at managerial level.
  • Fluent English (your level will be assessed during an interview with your program advisor, you may be asked for a TOEFL or TOEIC exam).

Admissions process

Three-stage admissions process:

  1. Eligibility interview with a program advisor to ensure that the AMP fits your personal and professional objectives
  2. Online application file
  3. Decision by the Admissions Jury (an additional interview may be required at this stage for specific profiles)

Apply

Application deadlines


Session 1: before 18 March 2024

  • Eligibility Interviews: before 18 March 2024
  • Deadline for Submission of application file: 19 March 2024
  • Admission interviews between 25 & 26 March 2024
  • Notification of Admission: 29 March 2024

Session 2: before 8 April 2024

  • Eligibility Interviews: before 8 April 2024
  • Deadline for Submission of application file: 9 April 2024
  • Admission Interviews: 15-16 April 2024
  • Notification of Admission: 19 April 2024

Session 3: before 13 May 2024

  • Eligibility Interviews: before 13 May 2024
  • Deadline for Submission of application file: 14 May 2024
  • Admissions Interviews: 20-21 May 2024
  • Notification of Admission: 24 May 2024

Session 4: before 10 June 2024

  • Eligibility Interviews: before 10 June 2024
  • Deadline for Submission of application file: 11 June 2024
  • Admissions Interviews: 17-18 June 2024
  • Notification of Admission: 24 May 2024