Designed as a career accelerator, the program allows participants to acquire a strategic vision of the fashion and luxury industry, in or preparing for, top-level managerial positions.
Objectives
With five modules running over six months (2 on campus and 3 online), the AMP in Fashion & Luxury is a 100hr faculty-led learning program, designed to elevate the expertise of professionals in the luxury, fashion and beauty industries.
- Deepen your understanding of the key challenges facing the fashion and luxury industry today - from how the sector is responding to global instability and regional realities, to shifts in consumerism and the consequences of systemic changes.
- Acquire strategic insights into how these issues are evolving, and what lies on the horizon in terms of the opportunities they present.
- Benefit from unparalleled industry exposure to develop leading-edge management strategies and effective leadership skills.
- Develop and reinforce your analytical and critical skills in order to tackle these issues from an executive standpoint.
- Develop your network in the fashion & luxury sectors.
Pedagogy
The pedagogy mixes two non-consecutive weeks of classes on the IFM Paris campus (70 hours), complemented by 40 hours of self-paced online classes, always supervised by the faculty through synchronous bi-monthly collective feedback sessions. You can watch the online content at your own pace. At the end of each module, you are given a ‘Reflection and Application Case’ to work on independently and to submit to the faculty 15 days later.
You will also benefit from a class in the metaverse, to understand how this space has become a playground for fashion and luxury brands.
The workload includes between 10 and 15 hours of autonomous work between each session.
At the end of the program, you will take part in an immersive business case where, for two days on the IFM Paris campus, you will tackle a real-life problem. This case will allow you to put into practice all the knowledge you will have acquired during the program. These two days of immersion will cumulate in a written report, which will be presented orally to a jury of fashion and luxury experts.
Curriculum
The program covers all aspects of fashion and luxury business, from the history of fashion designers to the study of the latest consumer trends and the implementation of successful branding strategies online and offline. You will be challenged by the latest thinking and best practices, with the aim of being equipped to anticipate and adapt to new developments and transformations of the fashion and luxury industry.
Module 1: Creation & design (online self-paced 12hr module)
This module offers an in-depth look at the creation and design aspects of the fashion and luxury industries, and helps you understand the key creative and strategic considerations involved in the development of new collections. You will learn about Fashion Designers and Luxury Brands, Brand Identity, Brand Storytelling, Fashion Shows, Fashion Trends and Creative Processes.
Module 2: Sustainability (online self-paced 12hr module)
This module provides you with a comprehensive understanding of the challenges and opportunities related to sustainability in the fashion and luxury industries, and helps you develop the skills and knowledge needed to create and implement sustainable strategies and practices within your own organizations. You will analyze the Environmental and Social Impacts of the Fashion Industry, Sustainability Frameworks and Standards, Sustainable Design and Production, Sustainable Business Models and Consumer Trends and Behaviors.
Module 3: Fashion and luxury brand strategies (On campus 6-day module - 36 hours)
This module provides you with a thorough understanding of the business strategies and marketing tactics that are critical to success in the fashion and luxury industries, and helps you develop the skills and knowledge needed to create and implement effective fashion and luxury brand strategies. Learn about Business Strategies, Innovation, Branding and Storytelling Strategies and Sensorial and Customer Experience.
Module 4: New consumer needs and desires (online self-paced 24hr module)
This module provides you with a deep understanding of the evolving needs and desires of fashion and luxury consumers, and helps you develop the skills and knowledge needed to create and implement effective marketing and branding strategies that resonate with today's consumers. Study Fashion and Luxury Consumer Behaviors, the specifics of Gen Z, Political fashion, Deconsumerism and Identity-Based Consumption.
A class in the metaverse will allow you to get to grips with the marketplace of the future; better understand how it functions, what makes it attractive to fashion and luxury consumers, and what might be its shortcomings.
Module 5: New trends and transformations (On campus 6-day module - 36 hours)
This intensive week on the IFM campus will provide you with a comprehensive understanding of the new trends and transformations shaping the fashion and luxury industries, and will help you develop the skills and knowledge needed to respond to these challenges and capitalize on these opportunities. You will learn about the concept of Less but Better, Regulatory Constraints, New Technologies, Hyper-Personalization and Customer Experience.
