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Launch of the first accelerator for African emerging designers.

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Launch of the first accelerator for African emerging designers

© Benoit Bethume & Estelle Hanania

Birimian and Institut Français de la Mode announce the launch of IFM-Birimian Accelerator x Africa, an innovative acceleration program for emerging African heritage brands in the fashion, accessories, and jewelry sectors. Every year for ten months, the program, funded by Birimian, will support ten to fifteen emerging designers selected for their talent, originality, and potential by a creative committee of experts from the international creative scene.

Applications are open from Monday, June 28, to Tuesday, August 31, 2021 on Birimian’s website.

The emerging creative brands selected will be offered personalized support to help develop their business by a dedicated team of experts in the main areas that a creative company needs:

  • Defining and strengthening a brand platform
  • Strengthening the creative process
  • Targeting a relevant audience
  • Determining a consistent marketing strategy
  • Planning and organizing collections
  • Distribution strategy
  • Communication policy
  • Online presence and strategy
  • Financial management

As part of their participation to the program, brands will also benefit from funding and advisory services from Birimian.

This acceleration program will start and end with a Parisian experience that aims to immerse the selected brands in the fashion and creative capital of the world and give them unique and privileged access to the main stakeholders in this ecosystem.

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© Benoit Bethume & Estelle Hanania