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ANDAM 2025 : two prize-winners from IFM.

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ANDAM 2025 : two prize-winners from IFM

Institut Français de la Mode congratulates two talented members from its community who were honored at the ANDAM Fashion Awards 2025:

  • Burc Akyol, IFM Alumni, receives the Pierre Bergé Prize. His brand offers gender-neutral demi-couture with a strong commitment to local artisanal production and a sustainable approach.
  • ALAINPAUL, IFM Labels 2025 class, wins the Special Prize. The brand reinvents the urban wardrobe by “choreographing clothing around the body” with sculptural cuts and ballet-inspired minimalism.

This year, the jury deliberations took place on the IFM campus on June 30. The finalists presented their work and vision before the final selection, in front of a jury chaired by Sidney Toledano. It brought together 22 institutional representatives and partners, including Eva Chen (VP Fashion Partnerships at Instagram), Delphine Fournier (French Ministry of Culture) and Alexandre Mattiussi (AMI Paris), as well as 11 cultural and artistic figures such as Loïc Prigent, Eddy de Pretto, and Pascal Morand, President of the Fédération de la Haute Couture et de la Mode.

Since its creation, ANDAM has established itself as an essential step for the most promising fashion designers. The ANDAM Grand Prize offers an endowment of 300,000 euros to its winner, while the Special Prize awards 100,000 euros. Each winner benefits from strategic mentoring by leading industry figures, fostering their creative and entrepreneurial development.

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