A new academic partnership with Al Yamamah University
Institut Français de la Mode (IFM) and Al Yamamah University (YU) have signed an exclusive agreement establishing a long-term academic partnership dedicated to fashion and luxury management in Saudi Arabia.
From autumn 2026, a ‘Strategic Management in Fashion & Luxury’ module will be integrated into YU’s MBA and EMBA programs, designed and taught jointly by the two institutions.
The signing ceremony took place in Paris, at the Ministry of Culture, in the presence of representatives from both institutions and the French Minister of Culture, Catherine Pégard. This agreement builds on the existing collaboration between the Saudi Fashion Commission and IFM, and illustrates our shared ambition to train future Saudi fashion talent whilst strengthening Franco-Saudi academic cooperation.
