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The future of future fashion.


IFM Labels

Since 2011, the Institut Français de la Mode has been supporting young designers through a unique support programme for young creative brands. At each edition, IFM Labels accompanies 6 young creators, selected for their talent, uniqueness and potential.

Taking a step back while managing your daily business: this is the objective of the IFM Labels programme, which gives young brands the right tools in the sector and encourages them to be unique in their approach.

The selected labels are offered personalized assistance for the development of their company by a dedicated team of professionals in the sector, in the main areas of expertise needed by a young creative company: identity, offer, distribution, production, image and communication, finance.

More information


Young designers, young brands established in France, in the sectors of women’s and men’s fashion, accessories, shoes/sneakers, leather goods, jewelry...


Formalization of the project’s fundamentals (which are often intuitive), an in-depth study of these fundamentals to put them into perspective and better anticipate future stages of development. Benefits that are tailored to the profiles and to the skills associated with the labels.

  • The definition of the project and of its positioning, the structuring of collections, retail strategy, communication policy, financial monitoring.
  • Collection building, distribution, communication, financial resources and teams. To set up operational working tools such as collection planning, general sales conditions, treasury framework, communication framework.
  • To step back in order to gain perspective in relation to day to day pace and exchange with other designers/labels going through similar situations.
  • A potential lead-in to preparing business plans/financing arrangements.


To accompany young brands in their development and all forms of expression of their business model, positioning on the market and collections, distribution, communication and finance…
To help these labels reach the next stage in their development whilst suggesting them new ways of clearly defining how they aim to stand out, in each and every aspect of their activity.

This coaching program is built on a synergy between training/exchange based group sessions and individual tailored coaching sessions.

The seven group workshops focus on:

  • Economic model, business plan and financing
  • Identity, positioning, product range and pricing policy
  • Sales policy and development across the different distribution circuits
  • Communication, artistic direction
  • Digital strategy
  • Fundraising and methods
  • Team building and management

During each of these topical sessions we invite a professional expert who comes to share his/her experience in developing young creative labels: managing directors of young creative brands, press offices, members of the Fédération de la Haute Couture et de la Mode, couture ready-to-wear and fashion designers, digital agencies, representatives from financing organizations…

Individual Coaching Sessions

The aim of the individual coaching sessions is to work on specific topics and to help with decision-making. They allow for in-depth examination of core issues and translate the options chosen into operational tools.The subjects tackled are as follows and lead to the implementation of the following tools.
In addition, subjects linked to production, supply chain and information systems can be approached to enrich the other areas, depending on the needs identified.

Individual Diagnosis

Following the group sessions the IFM Labels consultants carry out a diagnosis with the team from each label and together identify the challenges and areas for improvement.
This overview results in the allocation of a credit of 14 individual working appointments with the consultants and their areas of expertise in addition to further areas if need be.

The Final Debrief

At the end of these individual sessions the team of consultants meets with each of the labels to take stock, to assess the ground covered and to share the areas for improvement to put into place.
This individual sharing concludes with a final group meeting with exchanges on the benefits of the IFM Labels program.

Admissions conditions

  • A label that has existed for a minimum of 3 seasons
  • An annual sales figure of over €100,000 ex-Tax and a positive result
  • A minimum of 40% international activity and quality distribution, in tune with the project’s ambition
  • An early reputation established with influencers and tangible activity on social networks
  • Where possible, having begun to establish a team, a tandem with a designer and another person in charge of sales, management…
  • Creative talent and drive to move forward


To follow this program IFM asks for a participation of €2,000 ex-Tax, divided up over 2 fiscal years.


  • Happy Haus, Prêt-à-porter - 2020

  • Mister K, Prêt-à-porter - 2020

  • Phipps International, Prêt-à-porter - 2020

  • Ludovic de Saint Sernin, Prêt-à-porter - 2020

  • Coltesse, Prêt-à-porter - 2020

  • 2019

  • Alice Balas, Prêt-à-porter - 2019

  • AfterHomeWork, Prêt-à-porter - 2019

  • Atlein, Prêt-à-porter - 2019

  • Louis-Gabriel Nouchi, Prêt-à-porter - 2019

  • Make my lemonade, Prêt-à-porter - 2019

  • Marine Serre, Prêt-à-porter - 2019

  • 2018

  • Gauchère, Prêt-à-porter - 2018

  • Icosae, Prêt-à-porter - 2018

  • Archive 18-20, Concept store - 2018

  • Avoc Paris, Prêt-à-porter - 2018

  • Modetrotteur, Prêt-à-porter - 2018

  • 2017

  • Amélie Pichard, Prêt-à-porter - 2017

  • Bonne Gueule, Prêt-à-porter - 2017

  • Charlotte Chesnais, Créatrice de bijoux - 2017

  • Le Gramme, Créatrice de bijoux - 2017

  • 2016

  • Aalto, Prêt-à-porter - 2016

  • Commune de Paris 1871, Prêt-à-porter - 2016

  • Jour/Né, Prêt-à-porter - 2016

  • Koché, Prêt-à-porter - 2016

  • La Contrie, Maroquinerie - 2016

  • Rombaut, Chaussures - 2016

  • 2015

  • Apologie, Chaussures - 2015

  • Bonastre, Maroquinerie - 2015

  • Jacquemus, Prêt-à-porter - 2015

  • Monsieur Lacenaire, Prêt-à-porter - 2015

  • Vetements, Prêt-à-porter - 2015

  • 2014

  • Adieu, Chaussures - 2014

  • Ambali, Prêt-à-porter - 2014

  • Andrea Crews, Prêt-à-porter - 2014

  • Le Prestic Ouiston, Prêt-à-porter - 2014

  • Editions MR, Prêt-à-porter - 2014

  • RoseAnna, Prêt-à-porter - 2014

  • Valentine Gauthier, Prêt-à-porter - 2014

    • Patricia Romatet

      Identity, positioning and range

      Patricia Romatet is the Program Director. She was a consultant designer and later marketing director in menswear and later in distribution. At Institut Français de la Mode she teaches methodology in collection building in the context of brand image. Her activity as director of Studies and Consulting at Institut Français de la Mode allows her to combine knowledge of market challenges and respective positioning with the constant search for what defines uniqueness. Her experience guarantees in-depth understanding of the characteristics of the following sectors: menswear, womenswear, leather goods, shoes, lingerie, jewelry and the home, the relationship between marketing and design, and the challenges in the sector.

    • Sylvie Coumau

      Economic models and financing

      Following her time as Contributions Director for the investment fund Mode et Finance, Sylvie Coumau was Development Director at Dries Van Noten and later Director General at Frédéric Malle. For the past year and a half, she has been advising and supporting creative brands with their development issues.

      She regularly lectures at Institut Français de la Mode on management issues in the sector.

    • Quentin Lockhart


      Quentin started his career in advertising, first in Sweden and then in Paris. He joined the Publicis group in 2010 where he worked with Premium and luxury clients to define their media strategies before becoming head of development. Quentin then joined the Printemps group where, as head of partnerships, he worked on defining the marketing and communication plans of the department store's fashion and beauty suppliers. Quentin also works on the design and implementation of the year's major events (new collections, Christmas...) in partnership with brands such as Gucci, Fendi, D&G, Omega, Furla, Tommy Hilfiger, Maje, Sandro, Ba&sh. Later Quentin joined the international management of L'Oréal Paris as Event and Influence Director. He is in charge of the partnership between the Beauty brand and Fashion Week in Paris.

      Quentin recently joined MAD Network, a firm specializing in customer experience and retail strategy that assists most luxury brands in defining innovative retail concepts and experiences.

    • Selvane Mohandas du Ménil

      Développement commercial

      After working around product development at L'Oréal and Louis Vuitton in 2003 - 2004, Selvane took over the global network of franchise boutiques and the Wholesale EMEA network for Yves Saint Laurent until 2012. He then joined Sonia Rykiel as Sales Director and Development Director. Selvane also carries out commercial strategy consulting missions on different product categories, whether in Ready-to-wear, accessories or specific categories. Selvane regularly teaches subjects related to business development in various institutions, at Institut Français de la Mode as well as at HEC Paris.

    • Xavier Schreder

      Stratégie digitale

      Educated both in human and social sciences and IT project management, Xavier Schreder has pursued a career combining web technologies (application and e-commerce website development) and webmarketing. Since 2014, he has been working with the winners of the Au-delà du Cuir network and SMEs such as Oh my cream, My Little Day, Mister K, Lemaire but also major groups (EPI, Puig) in digital strategy (creation and execution).

      In 2019, he co-founded DELTA.PARIS, a Shopify Partners agency, which provides expert services in omnichannel and customer relations (Lemaire, Legramme, Mister K, Madame Monsieur, Salon Septième...).

    • Andrée-Anne Lemieux


      With a PhD from Polytechnique Montréal and a PhD in Industrial Engineering from ENSAM, Andrée Anne Lemieux has devoted her thesis to transformation and innovation through lean management and agility in the fashion and luxury sector.

      After 15 years of experience in operational management positions in product development, purchasing, marketing and retail in the fashion and luxury industry (Cartier, Ogilvy, Jones New York, Nine West,...), Andrée Anne Lemieux has a 360 degree vision of business. She currently devotes herself to higher education and research at Institut Français de la Mode on the themes of sustainable development and corporate social responsibility (CSR) in fashion and luxury.