Rodica Muravetchi

Name: Base Design
Address: Chaussée de Forest, 62/5, Saint-Gilles, Brussels, 1060, BE
Telephone: +32 (0)2 219 00 82
Price range: $$$

Marketing

Assistant Professor & Research Lecturer

Research areas:

Marketing
Brand heritage management

Her research focuses on how luxury brands construct and govern their heritage over time, at the frontier between brand strategy and heritage management. Through a socio-material and processual approach, she studies the concrete practices - archiving, exhibition, narration - by which these houses create a mobilizable, visible and transmissible past.

CV:

Université Paris Nanterre & Institut français de la mode, doctoral student in marketing
Institut Français de la Mode, Specialized Master in Fashion & Luxury Management, (2020)
Neoma Business School, Grande Ecole Program, Marketing French Excellence, (2014)

Professional experience:

Marketing development & operations - L'Oréal, L'Occitane en Provence and consumer wellness products
Retail training - Christian Dior Couture, Chanel