From the shop window to the museum: the relationship between a brand and its heritage
Bruno Remaury —
If we consider when the big French luxury brands in fashion, accessories and perfume were established, we realise that over half (and not the minor ones) were set up before the fifties. The brands in the luxury product sector are among the oldest, their pre-eminent position in their sector having obviously contributed to their longevity. As a result, these are brands that are brimming with age and heritage, heritage that is the source of their legitimacy – and doubtless one of their specific qualities – as well as being a constituent of their sales offer.