Objectives
Fashion’s objective today is to sell products. It does this through image. The influence of photo stylists has never been so great, nor the creative dimension of their role. This course takes you into the world of a fashion stylist-editor and explains what that entails. You will learn how the images in magazines/fashion campaigns are created. You will understand the stylist’s role in their creation. You will create and style your own silhouette using your newfound knowledge.
Program
- The role and required skill set of a fashion stylist
- A testimony of a guest photographer
- The impact of an image: analysis of existing fashion campaigns
- The role and the constitution of the mood board
- The creative elements to turn the mood board into an image: photographer, hair stylist, makeup artist, casting, styling…
- Collective and individual mood board research
- Individual mood board creation
- Online individual meetings with the tutor of the program
- Selection and editing of clothes and accessories
- Realization of personal mood board
- Experimentation to build silhouettes reflecting the personal mood board
- The construction of an image in real time
- Individual presentation of final silhouettes including mood board, creative elements, documentation of photographed exercices of styling
Course format
- live courses with our different speakers
- complementary activities (personal work, group work, quiz, ...)
- chat during the whole program moderated by an IFM expert
- individual mentoring
- access to IFM's online documentary resources
- course material sent by Wetransfer at the end of the programme
Certificate
At the end of the program, a certificate of participation in the Summer School is issued to participants who have attended all the course.
Required equipment
- a computer/tablet with camera, microphone, and headphones
- a good internet connection
- Zoom application/software (Windows or MacOS)
- light kit: ring light and stand
