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Paris Fashion Visual Storytelling.

Paris Fashion Visual Storytelling

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Explore the city of Paris through the lens of fashion culture and develop a subjective and personal visual storytelling by creating and curating an Instagram account and art boards to nourish it.


Open to all above 16 years old. No prerequisites.

Practical information

Summer School program
Short format
2 weeks
Next session:
15-26 June 2020
€1,590 incl. VAT

Summer School programs may be combined with each other to form longer courses (-10% discount on the second cheapest program).

Group size:
limited to 15 people
Austerlitz campus

36 quai d'Austerlitz, 75013 Paris

The city of Paris has been seen as the international capital of style and fashion for the last three centuries. Although currently challenged by other fashion poles like Milan, London, New York and Tokyo, Paris has kept a special flare in the collective eye and holds a legendary status as the hallmark of style, notably for being the only city to stage a Haute Couture week.

The main practical focus of the course is based on visual storytelling and narrative construction where you will develop a subjective and personal voice on Paris by creating and curating an Instagram account and art boards to nourish it.


This course aims at reading the city of Paris through the lens of fashion culture and exploring the key elements that gave the city its status in the industry. Through lectures, site visits (boutiques, department stores, streets…), museum visits, guest talks and practical workshops, this course will immerse you in the staples that are synonymous with Parisian fashion.

You will learn about the key moments in modern French fashion, as well as retail space & the boutique, perfume culture, the codes of a fashion house, Haute Couture and representation in the media among other things.

  • Identify the key moments in modern French fashion history
  • Understand the major elements which constitute Parisian fashion culture
  • Know basic skills in storytelling to develop a personal view on a given topic
  • Execute and curate a personal digital platform with original images and words
  • Create pictorial collages
  • Express individual aesthetic direction
  • Become familiar with CAD tools


  • Understanding Paris as Fashion City: material and symbolic construction of Paris, Fashion System, crash course and key moments in Modern fashion history in Paris
  • Discovering the streets of Paris and their representations: the geography of Paris Fashion, the representation of Paris and the Parisian Iconography in fashion photography
  • Definition of La Parisienne
  • Retail tour: emblematic boutiques, historical arcades, original department stores
  • The Paris Signature of Perfumes: history and significance, sight visits to classic and contemporary French perfume houses
  • Workshop: Analysis of a pioneer fashion house/designer of Paris
  • Classwork on Instagram
  • Work on personal boards and Instagram and personal Project
  • Workshop on Indesign
  • Museum visits

To sign up, fill out the online form. Once the form has been reviewed by the team, an email will be sent to you to confirm registration.

If the sanitary situation related to the COVID-19 requires a cancellation of your registration, you will be able to postpone it to next year or ask for a refund.

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