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Online Summer School: The world of denim.

Online Summer School: The world of denim

From simple workwear to catwalk product, jeans have marked 100 years of fashion and society. The environmental issues of its production and consumption, its emblematic brands and its codes will no longer hold any secrets for you. Welcome to the denim’s world.


Open to all above 16 years old. No prerequisites.

Practical information

Summer School program
6 hours over a span of 2 weeks 4 live modules of 1.5 hours
Next session:
23, 25 30 June 2 July

Classes will take place from 2:00 to 3/30 pm Paris Time

€300 incl. VAT



  • Understand the history of an iconic fashion product: from the story of a cloth that becomes Levi’s to the fashion industry and on the runways as Chanel.
  • Get into the denim environment and culture: travel from the USA to Japan and understand how denim is part of day to day basis. Discover the differences on the culture approach of denim from Cone mills (1st supplier of denim to Levi’s) to the six of Okayama.
  • Discover the process of denim development and how the denim has to adapt and change its pullulated industry to become more sustainable.

This course presents you the process on how to build an iconic. From its history till today, you will understand the whole denim’s genesis. We are approaching the importance the denim has been in our society and how it has created its own culture, you are going to understand how denim is made of.

Through different means videos, exercises, and testimonies. Thus, you will increase your knowledge about the product, the fabric and most of it how sustainable it is.


Module #1 – The history of an Iconic

Denim is not a simple pant that most people are wearing day to day. It has a strong history, and that’s make it an iconic product. It is important to understand how the product has travelled the years and has gone from a workwear fabric and a popular environment to the high fashion.

  • Understand how it all started: it’s to understand the history and the past to check the future.
  • Visualize how this product has become global and a referent in the fashion industry
  • We will see how denim has become an indicator of style.

The course is going to be divided through specific period of times from the beginning to the cloth, passing by the impact of the wars, the freedom of the 70’s, and the fashion addiction.

Module #2 – How the denim is made of

Getting deeper into Denim, this course will explain you how the fabric and how the denim is made of. We are going into more details on the process of denim. From the cotton and the yarn spinning, the specificity of the indigo dying, the waving and of course to the washing that makes it unique. We are going to approach also some specific details on the quality of the cloth, its weight, its details that makes denim so specific.

Denim is more than just a cut, it’s also an industrial process and technics from passion people.

Module #3 – The denim culture

Denim is not only a product. Through its legacy it has built a real culture and aesthetic through the eye of a strong community – codes, fairs, and auctions.

We would travel through different countries to see how denim has developed a specific identity and culture throughout the world. How has Amsterdam become the blue city? How is Japan a referent in denim? What is the selvedge and why pure denim passionate are always looking for that detail? What are the different denim styles?

We are going to talk about cuts and how it plays a role in the way you wear your denim. Denim is also a morphological product and depending on how you choose it, your silhouette would look like totally different!

Module #4 – Denim & Tomorrow

Finally, what about tomorrow?

We will see how denim has been working on social and sustainability. We would show you how we are capable to create washes with only just a glass of water. We will study how Jeanologia has worked on sustainable denim.

We will understand how denim is facing a new revolution from global to local. The goal is to show new brands that are rethinking denim: from France with 1083 or Tuffery, passing by the United Kingdom and Dawson denim, to Asia with the famous Edwin... Thus, we will show you the new trends of Denim and what to expect for the next seasons…

Terms and pace

The course consists of 4 synchronous sessions with our faculty. You will be presented with different activities to be completed between classes that you can choose to complete at your own pace.

Course format

  • Live courses
  • Personal work
  • Use of the Zoom Teams platform

Required equipment

  • A computer/tablet with camera, microphone, and headphones
  • A good internet connection


At the end of the program, a certificate of attendance is issued to participants who have attended all of the course activities.

How to register

To register, simply fill in the online form and pay the required deposit. On receipt of the online form, the application is studied by the Summer School team. Once the application has been accepted, an email is sent specifying the payment schedule for the balance of the registration fee. If the application is not accepted, the deposit will be refunded.