Objectives
- Understand where iconic products come from and what contributed to making these products iconic
- Analyze what is behind an iconic product (from the designer's vision to transgression, revolution, photos, anecdotes, etc.)
- Imagine what you could do to make a product iconic
This course will address these questions and will help you gain knowledge of the driving forces that lie behind iconic products, through a large number of examples. You will also learn how each of these products became iconic and also how they managed to remain iconic. You will also learn about the importance of storytelling and images.
Program
Module #1 - Where do icons come from?
- Understand what an icon is.
- Learn about religious icons.
- Bringing it to the next level: cultural icons.
Module #2 - The iconic product decoded
- Discover what an iconic product is.
- Analyze why a product is iconic.
- Understand the very specific elements that can help create an iconic product.
- Personal prep work
Module #3 - The iconic product story telling
- How to create the story telling of an iconic product.
- Develop a comprehensive methodology to help you understand potential levers to exploit.
- Turning levers into storytelling to create an iconic product.
Module #4 - Reinventing the iconic product
- Understand why keeping an iconic product alive is essential for brands.
- Analyze how brands reinvent iconic products over time.
- Tools to keep an iconic product alive over time.
Terms and pace
The course consists of 4 synchronous sessions with our faculty. You will be presented with different activities to be completed between classes that you can choose to complete at your own pace.
Course format
- Live courses
- Personal work
- Use of the Zoom platform
Required equipment
- A computer/tablet with camera, microphone, and headphones
- A good internet connection
Certificate
At the end of the program, a certificate of attendance is issued to participants who have attended all of the course activities.
