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Online Summer School course: Fashion shows and trends.

Online Summer School course: Fashion shows and trends

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How to analyze a fashion show & decrypt future fashion trends!


Open to all above 16 years old. No prerequisites.

Practical information

Summer School program
6 hours over a span of 2 weeks

4 live modules of 1.5 hours

Next session:
15, 17, 21 & 23 July 2020

Classes will take place from 2:00 to 3:30 pm French time.

€300 incl. VAT


  • Where do trends come from? What drives them? What are the different elements that make-up a collection and can be found materialized in fashion trends (from themes, color, shapes to fabric)?
  • Who decides what we shall wear?
  • How do you analyze a fashion show? How is a collection staged during the runway show and for what purpose? How can a runway show be interpreted so as to understand both the fashion designers’ creative intention and the brand’s universe & identity?

This course will address these questions and globally make you more aware of what the driving forces are behind fashion trends. These include their sources, creative expressions & diffusion to a large public (press, social media & consumer). You will also learn how fashion trends emerge from runway collections presented during the major international Fashion Weeks.

During these four modules you will also discover and know how to use a comprehensive 360° decryption method to analyze any fashion runway show ranging from the choice of invitation, model selection through to the staging of the collection. Numerous examples of prominent leading fashion houses and progressive young designers shall be given to illustrate each topic.


Module #1 - Where do fashion trends come from?

  • Understand the Fashion & Trend system.
  • Becoming aware of what drives fashion trends: sources, creativity & their diffusion.
  • Comprehend the role played in the emergence of fashion trends by runway collections presented during the international Fashion Weeks.

Module #2 - The fashion runway decoded

Discover the multidimensional role of the fashion runway show for the brand and its designer, including expressing a creative identity & vision for fashion, creating a meeting place with a brand’s public (journalist, buyer, influencer, consumer…), producing communication/marketing content, and implementing a business strategy.

Personal prep work: Watch the runway collection video given to you for the next class’s exercise.

Module #3 - Collective exercise: Analyzing a fashion show

How to analyze a fashion show collection from the product to its staging on the runway.

Comprehensive methodology for a 360° fashion runway show decryption: step by step driven workshop illustrated by the analysis of a prominent young fashion designer’s runway show.

Module #4 - Decrypting future trends

  • How to reveal potential future fashion trends from the analysis of the runway shows of major & up-coming fashion brands.
  • Presenting the Summer 2020 seasonal trends: from the runway to the consumer.
  • Forecasting the Autumn/Winter 2020 season: illustrative demonstration on how to reveal trends for the major themes, wardrobe items, fabrics, patterns & colors.

Terms and pace

The course consists of 4 synchronous sessions with our faculty. You will be presented with different activities to be completed between classes that you can choose to complete at your own pace. Finally, a discussion forum moderated by an IFM expert will allow you to interact with the other participants and discuss topics related to the course.

Course format

  • Live courses
  • Complementary activities (personal work, group work, quiz, ...)
  • Discussion forum during the whole program moderated by an IFM expert
  • Use of the Microsoft Teams platform
  • Access to IFM's online documentary resources

Required equipment

  • A computer/tablet with camera, microphone, and headphones
  • A good internet connection


At the end of the program, a certificate of attendance is issued to participants who have attended all of the course activities.

To sign up, fill out the online form. Once the form has been reviewed by the team, an email will be sent to you to confirm registration. Registration is final when payment of the fees has been received.

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What prerequisites are necessary ?

This course is suitable for anyone over 16 years of age. There are no prerequisites here.

I'm a high school student. Can I still participate in the program ?

Of course you can. This course is open to anyone over the age of 16.

Program and conditions

What platform will be used ?

All of our online Summer Schools programs run on Microsoft Teams, a platform for video conferencing, collaborative tools, document sharing and discussion forums.

How many students per class ?

The number of students is limited to 15. This will allow you to benefit from a personalized supervision by our teacher.

I don't have a computer, can I use a phone or tablet ?

The use of a telephone is strongly discouraged. The size of the screen will make it difficult for you to complete all activities. In this case, the use of a tablet is preferable, although it is still ideal to follow the program on the computer.

At the end of the program, will I have proof of my attendance ?

Absolutely, the IFM will issue you with a certificate attesting to your participation.