Online Summer School course: Fashion shows and trends

Objectives

• Where do trends come from? What drives them? What are the different elements that make-up a collection and can be found materialized in fashion trends (from themes, color, shapes to fabric)?
• Who decides what we shall wear?
• How do you analyze a fashion show? How is a collection staged during the runway show and for what purpose? How can a runway show be interpreted so as to understand both the fashion designers’ creative intention and the brand’s universe & identity?

This course will address these questions and globally make you more aware of what the driving forces are behind fashion trends. These include their sources, creative expressions & diffusion to a large public (press, social media & consumer). You will also learn how fashion trends emerge from runway collections presented during the major international Fashion Weeks.

During these four modules you will also discover and know how to use a comprehensive 360° decryption method to analyze any fashion runway show ranging from the choice of invitation, model selection through to the staging of the collection. Numerous examples of prominent leading fashion houses and progressive young designers shall be given to illustrate each topic.

Program

Module #1 - Where do fashion trends come from?

• Understand the Fashion & Trend system.
• Becoming aware of what drives fashion trends: sources, creativity & their diffusion.
• Comprehend the role played in the emergence of fashion trends by runway collections presented during the international Fashion Weeks.

Module #2 - The fashion runway decoded

Discover the multidimensional role of the fashion runway show for the brand and its designer, including expressing a creative identity & vision for fashion, creating a meeting place with a brand’s public (journalist, buyer, influencer, consumer…), producing communication/marketing content, and implementing a business strategy.

Personal prep work: Watch the runway collection video given to you for the next class’s exercise.

Module #3 - Collective exercise: Analyzing a fashion show

How to analyze a fashion show collection from the product to its staging on the runway.

Comprehensive methodology for a 360° fashion runway show decryption: step by step driven workshop illustrated by the analysis of a prominent young fashion designer’s runway show.

Module #4 - Decrypting future trends

• How to reveal potential future fashion trends from the analysis of the runway shows of major & up-coming fashion brands.
• Presenting the Summer 2020 seasonal trends: from the runway to the consumer.
• Forecasting the Autumn/Winter 2020 season: illustrative demonstration on how to reveal trends for the major themes, wardrobe items, fabrics, patterns & colors.

Terms and pace

The course consists of 4 synchronous sessions with our faculty. You will be presented with different activities to be completed between classes that you can choose to complete at your own pace.

Course format

• Live courses
• Personal work
  
• Use of the Zoom Teams platform

Required equipment

• A computer/tablet with camera, microphone, and headphones
• A good internet connection

Certificate

How to register

To register, simply fill in the online form and pay the required deposit. On receipt of the online form, the application is studied by the Summer School team. Once the application has been accepted, an email is sent specifying the payment schedule for the balance of the registration fee. If the application is not accepted, the deposit will be refunded.