This 11-week online course offers new and experienced fashion professionals the opportunity to build up-to-date, practical knowledge of the business of fashion and the contemporary fashion market.
You’ll develop your professional understanding of the key business components of the global fashion industry, from building a collection and fashion brand to fashion entrepreneurship.
Discover fashion brand business models and analyse consumer behavior in fashion
To fully understand the inner workings of the modern fashion business, you’ll examine the fashion market from three key perspectives: fashion from a historical and anthropological standpoint, established and emerging fashion business models, and the fashion business from a consumer behavior perspective. This holistic approach will enhance your understanding of the current fashion market from both a business and consumer perspective.
Build professional skills in fashion marketing and branding
When it comes to building a fashion brand, fashion professionals require business acumen in marketing, manufacturing, communication and digital. This online course will teach you how to build a brand identity that translates seamlessly to your consumer experience. You’ll also master how to market a fashion brand and communicate it using digital and social media marketing.
Tackle fashion product development and sustainability in fashion
Alongside fashion branding you’ll get to grips with fashion product development as you learn the ins and outs of planning, developing, and presenting a collection or fashion product. The final weeks of the course will be dedicated to fashion’s future: fashion entrepreneurship and sustainable fashion. You’ll consider the logistics of creating a sustainable fashion business and examine how to be entrepreneurial in fashion now and in the future.
Learn with fashion training experts at Institut Français de la Mode (IFM)
With a deep understanding of the fashion industry and business, IFM has offered graduate programmes in fashion management and fashion design for over thirty years.
You’ll learn with lead course educator, Prof Franck Delpal, who heads IFM’s MSc Fashion and Luxury Management degree programme.
Franck Delpal holds a PhD in Economics and has extensive professional and teaching experience in fashion business.
The wider school faculty – featured throughout the course – is made up of specialists in economics, design history, marketing and more, offering you a holistic take on fashion business today.
What you will receive
- 4 ECTS credits at Undergraduate level from Institut Français de la Mode
Find out how credits work and where you can use them in FutureLearn's FAQs. - A Certificate from Institut Français de la Mode
