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Fashion, Television Series and the Wearability Equation.

Academic research

Fashion, Television Series and the Wearability Equation

Benjamin Simmenauer

Over the past few years, television series have had a growing influence on fashion consumers: “In the last decade, the once-unchallenged role of movies in shaping public tastes has been largely usurped by television”, wrote Ruth La Ferla in the New York Times back in 2010. Fashion items become best sellers just because they are seen in a popular TV series: Manolo Blahnik stiletto heels in Sex and the City in the nineties, Gabrielle Solis’ (Eva Longoria) Juicy Couture tracksuit and Bree Van de Camp’s (Marcia Cross) red lingerie from La Perla in Desperate Housewives are often quoted as examples.

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